Hong Kong Management Association

Executive Certificate in Generative Media and A-I Powered Creativity

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Course Information

Schedules
  • 18 Mar 2025 (Tue) 7:00 PM - 10:00 PM
  • 25 Mar 2025 (Tue) 7:00 PM - 10:00 PM
  • 1 Apr 2025 (Tue) 7:00 PM - 10:00 PM
  • 8 Apr 2025 (Tue) 7:00 PM - 10:00 PM
  • 15 Apr 2025 (Tue) 7:00 PM - 10:00 PM
Registration period
15 Jan 2025 (Wed) - 17 Mar 2025 (Mon)
Price
HKD 4,200
(HKMA Member: HK$3,700
Non-member: HK$4,200
Group Discount: HK$200 each
(For two or more participants making payments on this
course together))
Study Mode
Duration
5 Day(s)
Language
Cantonese
Location
1-6/F First Commercial Building 33-35 Leighton Road Causeway Bay
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Course Overview

In the rapidly evolving world of design and innovation, generative media and AI-powered creativity have opened up unprecedented opportunities for designers, media creators, and visionaries. This course will explore the fascinating interplay between cutting-edge artificial intelligence technologies and the creative process, empowering you to harness the power of generative design to unlock new realms of innovation.

RECOMMENDED FOR
• Business Leaders and Executives
• Knowledge Workers and Professionals
• Designers, media creators and visionaries
• Music composers
• Anyone interested in Generative Design and AI-Powered Creativity

LEARNING OUTCOMES
• Provide a comprehensive introduction to generative AI, its fundamentals, capabilities, and applications.
• Examine text-to-speech and audio generation technologies, including voice synthesis, narration, and multilingual content creation.
• Introduce AI-powered design principles and tools, including AI features and advanced solutions to enable more efficient and creative content generation.DATES AND TIME

Tuesday
18, 25 March; 1, 8, 15 April 2025
7:00 pm - 10:00 pm
Students are required to bring laptops/notebooks for hands-on learning and practice. The laptops must have Wi-Fi capability to access the internet and support google accounts.

ENTRY REQUIREMENTS OR PREREQUISITES:
- Basic Excel and Windows operating system skills

What You’ll Learn

CONTENTS
1. Text-to-Speech and Audio Generation
a. Introduction to Text-to-Speech (TTS) Technology
- Fundamentals of TTS: speech synthesis, voice modeling, and voice cloning
- Exploring different TTS engines and their features
b. Implementing TTS in Various Applications
- Integrating TTS into content creation workflows
- Leveraging TTS for accessibility and inclusivity
- Generating audio content for podcasts, audiobooks, and presentations
c. Hands-on Workshop: Creating Audio Content with Generative AI
- Practical exercises in using TTS tools and platforms
- Optimizing audio quality and expression for different use cases

2. AI-Powered Design and Creativity
a. Application of AI models in creative arts
- Introduction to Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs)
- Feature extraction and generation of new graphics
- Style transfer techniques in visual arts
b. AI model in music composition
- Introduction to Recurrent Neural Networks (RNNs) and Long Short-Term Memory (LSTM) networks
- Analysis of J. S. Bach’s chorales and generating compositions in his style
c. Case Studies and Best Practices
- Showcasing successful applications of generative AI in design and marketing
- Discussing the challenges and considerations in adopting these technologies



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