Hong Kong Quality Assurance Agency

Legal Essentials in Digital Marketing 線上營銷的法律要素

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Course Information

Schedules
  • 25 Nov 2025 (Tue) 9:30 AM - 12:30 PM
Registration period
8 Oct 2025 (Wed) - 24 Nov 2025 (Mon)
Price
HKD 880
(Early Bird Discount: Enrollees who complete their registration at least 3 weeks before the course commencement date will be eligible for the early bird discount.

No group discounts available.)
Course Level
Study Mode
Duration
0.50 Day(s)
Language
Cantonese, English
Location
19/F K Wah Centre 191 Java Road North Point Hong Kong
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Course Overview

What You'll Learn

  • In the era of industrial revolution 4.0 and digital transformation, social media has become more important than ever, in retail marketing and promotion.
  • This course explores contentious and actionable issues in relation to the use of social media, including cyber-bullying, privacy and defamation, etc. Through case studies and analysis, participants will learn to build compliance awareness and risk management mentality, enhance professionalism and mitigate legal risks.
  • Industry good practice will also be explained to build participants' confidence to deal with legal challenges in the use of social media.

Who Should Attend

  • This workshop is designed for business owners, promotions and marketing personals.

Delivery Mode, Language, Duration and Time

  • eLearning, ZOOM Workplace
  • Cantonese with Englsh course materials
  • The course is scheduled for 0.5 day, from 9:30 am to 12:30 pm each day, with a total of 3 training hours.

What You’ll Learn

Course Content

  • Laws Governing Social Media in Hong Kong
  • Controversial vs Actionable Contents
  • Cyberbullying / Discrimination
  • Privacy
  • Defamation
  • Sales & Copyright Offences
  • Dos and Don’ts


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