Executive Diploma in Digital Marketing

Course Overview

Overview
This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.

In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

INTRODUCTION
This is the “Digital and Social Media Age” - there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.
In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

WHY STUDY THIS COURSE?
Ability to fathom the essence of digital marketing can help you get breakthroughs in your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasp the know-how of digital marketing in a short time.
This course is specially designed for marketers with operational responsibilities or aspiring middle managers who
wish to build on their knowledge and further develop their digital marketing skills and expertise/knowledge.

EXPECTED LEARNING OUTCOME
Upon completion of the course, students will be able to learn:
- Know-how of building brand, growing business and connecting with customers via various digital marketing media;
- Critical successful factors in e-commerce and social commerce, and an eff ective website; and
- Valuable digital marketing lessons from real case studies.

HKMA 60th Anniversary Talent Development Fund - Up to HK$20,000 for Further Studies in Diploma and Degree Programmes
​Details: https://www.hkma.org.hk/tfund