Hong Kong Management Association

Executive Diploma in Digital Marketing

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Course Information

Schedules
  • 5 Mar 2021 (Fri) - 25 Jun 2021 (Fri) 7:00 PM - 10:00 PM
Registration period
13 Jan 2021 (Wed) - 28 Feb 2021 (Sun)
Price
HKD 9,900
(HKMA Member: HK$9,300 Non-member: HK$9,900
Group Discount: HK$300 each
(For two or more participants making payments on this course together))
Course Level
Study Mode
Duration
45 Hour(s)
Language
Cantonese
Location
14/F Fairmont House 8 Cotton Tree Drive Central HONG KONG
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Course Overview

Overview
This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.

In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

INTRODUCTION
This is the “Digital and Social Media Age” - there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.
In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

WHY STUDY THIS COURSE?
Ability to fathom the essence of digital marketing can help you get breakthroughs in your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasp the know-how of digital marketing in a short time.
This course is specially designed for marketers with operational responsibilities or aspiring middle managers who
wish to build on their knowledge and further develop their digital marketing skills and expertise/knowledge.

EXPECTED LEARNING OUTCOME
Upon completion of the course, students will be able to learn:
- Know-how of building brand, growing business and connecting with customers via various digital marketing media;
- Critical successful factors in e-commerce and social commerce, and an eff ective website; and
- Valuable digital marketing lessons from real case studies.

HKMA 60th Anniversary Talent Development Fund - Up to HK$20,000 for Further Studies in Diploma and Degree Programmes
​Details: https://www.hkma.org.hk/tfund

What you'll learn

Module 1 Digital Marketing Overview, Website & E-Commerce, and Email Marketing

Aims
* To gain an overview of various types of digital marketing and its marketing trend;
* To learn the features, benefits and know-how of managing website, E-Commerce, and email marketing;
* To learn the digital marketing best practices with the support of real life business cases.

Module 2 Online Display Advertising, Mobile Marketing, and Search Engine Marketing

Aims
* To learn the features, benefits and know-how of managing Search Engine Marketing, Display Advertising and
Mobile Marketing campaigns.

Module 3 Social Media

Aims
* To learn the features, benefits and know-how of managing Strategic Social Media Marketing, Content Marketing
and Omni-channel Marketing.



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