Feva Works IT Education Centre

Certificate in Web Design and Digital Marketing

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Course Information

Schedules
  • 13 Mar 2021 (Sat) - 29 May 2021 (Sat) 10:30 AM - 5:30 PM
Registration period
18 Jan 2021 (Mon) - 12 Mar 2021 (Fri)
Price
HKD 9,000 CEF Reimbursable
(成功申請持續進修基金後: $ 1800)
Course Level
Study Mode
Duration
60 Hour(s)
Language
Cantonese
Location
北角英皇道335-341號恆生北角大廈 2 樓
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Course Overview

數碼行銷獲評為全球10大最搶手職業


新冠肺炎疫情對全球就業市場造成巨大衝擊,不少企業在經濟低迷下被迫裁員或減少招聘人手。不過,求職平台LinkedIn於2020年7月發表的調查報告,列出全球最搶手的10大職業,數碼行銷從業員(DigitalMarketer)正是其中之一。

LinkedIn指出,這類職業不但未有受疫情影響而減少招募,而且相關職位空缺數量在過去4年保持穩定增長。更重要的是,大家可透過學習,獲取數碼營銷職位所需技能,從而獲得工作機會。面對全球企業邁向數碼轉型,數碼行銷模式不斷演進,大家必需持續進修,學習新的數碼營銷技能,才能在這個充滿競爭的時代增加求職優勢。

助你全方位掌握數碼營銷之奧義

有見及此,Fevaworks特別為大家帶來「CertificateinWebDesignandDigitalMarketing」,教授網頁設計技巧及數碼行銷10大必學技能,包括:SEO搜尋引擎優化、關鍵字探勘調查、PPC關鍵字廣告製作、數碼廣告操盤技巧、Facebook廣告策略部署、eDM電郵推廣秘訣、流動營銷戰術、APP宣傳規劃、網站流量數據洞察、以及顧客體驗旅程分析。

本課程為期60小時,分兩部份,包括網頁設計及透過業內數碼行銷專家的授課,藉由理論輔以實例的講學,全方位教授數碼營銷的策略思維與實戰技能,幫助學員提升職場競爭力。

本課程適合以下對象進修:

1.各行各業,想要更了解數碼營銷的業者

2.想自我增值、提升職場競爭力的數碼營銷從業員

3.想學習SEO優化與網站數據分析的網站管理人員

4.想善用廣告預算、進行業務推廣的中小企業老闆

5.曾修讀MasterinContentMarketing&SocialMediaStrategy、想學習其他數碼營銷技能的學員

 

What you'll learn

Part 1 - Web Design (30hrs)

  • Introduction to Web Design and Workflow
  • Photo Retouching, Image Collage
  • Photo Cropping, Resizing & Composition Technique
  • Preparation of Web Site Layout
  • HTML Coding for Table, Image & SVG
  • Use of Cascading Style Sheet (CSS)
  • Preparing on Responsive Web Design (RWD) Structure
  • Building Responsive Web Design (RWD) Site
  • Integration of Multimedia File to HTML
  • Project Presentation

Part 2 - Digital Marketing (30hrs)

  • Digital Marketing Strategy
  • Overview of World and Hong Kong Digital Population
  • Change in Consumer Behaviour
  • New Customer Journey & Digital Touchpoints
  • See-Think-Do-Care Model for Optimizing Digital Channel Mix
  • SMART Criteria for Setting Digital Marketing Objectives
  • Digital Key Performance Indicators (KPIs)
  • Digital Marketing Strategy Framework
  • Keyword Research and Strategy
  • Google Algorithm & Search Ranking Factors
  • Types of Google Featured Snippets
  • Search Intent & Long Tail SEO
  • Organic Keyword Research & Analysis
  • Keyword List Building & Development
  • Use Google Search Console to Track Keyword Ranking
  • SEO Strategy
  • On-Page SEO: Web Content Optimization
  • Off-Page SEO: Link Building Strategy
  • Technical SEO: Optimize for Site Architecture
  • Understand Meta Tags & Social Tags
  • Utilize XML Sitemap & robots.txt
  • Search Engine Optimization Strategy Framework
  • Paid Search Marketing (PPC)
  • Understanding Pay-Per-Click Auction & Quality Score
  • Utilize Keyword Planner for Paid Keyword Research
  • Tips for Writing Effective Search Ad Copy
  • Use Ad Extensions for Increasing Click-Through Rate (CTR)
  • Optimize for Ad Landing Page
  • Ad Conversion Tracking & Reporting
  • Display Advertising
  • Understand Display Ad Sizes & Formats
  • How to Create Responsive Display Ads
  • Optimize for Display Ad Copy
  • Targeted Advertising Strategy
  • Remarketing on Google Display Network (GDN)
  • Display Ad Budgeting &Monitoring
  • Facebook Marketing
  • Beat the Facebook Algorithm
  • Understand FB Ad Format & Placement
  • Tips for Facebook Ad Copywriting
  • Facebook Retargeting & Audience Targeting
  • Configure Facebook Pixel
  • Facebook Analytics: Measure Social Marketing Performance
  • Mobile Marketing
  • Understand Responsive Web Design (RWD)
  • Mobile SEO: Deliver Mobile-Friendly Content
  • Develop Google Accelerated Mobile Pages (AMP)
  • Local SEO: Rank Your Local Business
  • Optimize for Google My Business (GMB)
  • Mobile Advertising Strategy
  • App Marketing
  • Mobile App vs Mobile Site: Which One You Should Use
  • App Marketing Strategy Framework
  • App Store Optimization (ASO): Boost App Downloads
  • Optimize for App Landing Page
  • Understand Mobile Deep Linking
  • KPI Measurement for App Marketing
  • Email Marketing
  • Survive the SPAM Filters
  • Lead Generation, Lead Capture, & Lead Magnets
  • Lead Segmentation: Streamline Email Marketing
  • Email List Management & Delivery
  • Optimize for Email Body Copy & Design
  • Email Marketing & The Laws
  • Web Analytics
  • Introduction to Essential Analytics Tool: Google Analytics (GA)
  • Digital Marketing Measurement Strategy
  • Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
  • Campaign Tracking for Email Campaigns
  • Event Tracking for Understanding User Behaviors
  • Goal Completion & E-commerce Conversions Tracking
  • Leverage Segments & Filters for Drill-down Analysis

Part 3 - Examination (1.5 hrs)

  • Final Examination

 



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