Feva Works IT Education Centre

Master in Content Marketing & Social Media Strategy

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Course Information

Schedules
  • 17 May 2021 (Mon) - 12 Jul 2021 (Mon) 7:00 PM - 10:00 PM
  • 24 Jun 2021 (Thu) - 12 Aug 2021 (Thu) 7:00 PM - 10:00 PM
Registration period
25 Apr 2021 (Sun) - 23 Jun 2021 (Wed)
Price
HKD 4,000
Course Level
Study Mode
Duration
21 Hour(s)
Language
Cantonese
Location
北角英皇道335-341號恆生北角大廈 2 樓/九龍長沙灣道681號貿易廣場5樓503-506室
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Course Overview

全面學習ContentMarketing,Storytelling,BlogMarketing,WordPressMarketing,SEOCopywriting,EmailCopywriting,YouTubeSEO,InstagramHashtagsStrategy,LinkedInMarketing,NewSocialMediaMarketing,InfluencerMarketing,OnlinePR,OnlineReputationManagement,OnlineCrisisManagement,SEOPressRelease等等

完全掌握ContentMarketing致勝法則!

在「資訊爆炸」時代之下,每人每日所接收的資訊量已20年前的5倍,致使傳統廣告的宣傳效力正在不斷下降.有鑑於此,可口可樂、P&G、IBM等知名企業近幾年已投入大量資源推行內容營銷(ContentMarketing),透過高質量內容吸引消費者眼球。

根據美國AssociationofNationalAdvertisers的一項調查,市場營銷人員在未來兩年會將內容營銷方面的支出增加73%。由此可見,內容營銷已被企業視為數碼營銷布局的重要策略。

教你製作吸睛內容,提升品牌網絡能見度

不直接宣傳產品又能圍繞在產品周圍,並找出潛藏的顧客又能讓顧客喜歡,這正是內容營銷的手段。它的出現方式既可以是YouTube影片、Instagram圖片、LinkedIn長文,也可以是BlogPost網誌文章、E-book電子書、Infographic信息圖、E-newsletter電子報、PressRelease新聞稿,甚至是整個網站的內容。

高質的內容營銷活動,搭配合適的社交媒體策略,不但能提高目標客戶的閱讀興趣,又能夠品牌的權威性與好感度,更可讓顧客透過網誌、搜尋引擎與社交媒體來找到你。

讓你通曉內容營銷,社交媒體操作必殺技

想做好內容營銷,又不知從何入手?Fevaworks誠意為大家打造【MasterinContentMarketing&SocialMediaStrategy】課程,涵蓋範疇從內容選材角度、文案創作須知、品牌聲譽維護、公關危機處理到YouTube/Instagram/LinkedIn行銷密技。

又會教你如何自建WordPress網站,並作出針對性的SEO搜尋引擎優化,還會向你傳授撰寫BlogPost、E-newsletter、PressRelease的竅門,幫助你超前部署內容營銷與社交媒體策略,創造品牌影響力!

本課程適合以下對象進修:

1.各行各業,想要更了解內容營銷的業者

2.想用小預算創造吸睛內容的中小企業老闆

3.想自我增值、提升職場競爭力的數碼營銷從業員


 

What you'll learn


Module 1: Content Marketing
1.1 Relationship among Content Marketing, SEO & Social Media
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Principles of Effective Storytelling
1.5 Channel Strategy: Paid, Owned, Earned, Shared Media
1.6 Create Strategic Content Editorial Calendar


Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Understand Search Intent-based Marketing
2.3 SEO Copywriting: for Better Content & Search Rankings
2.4 Write a SEO-friendly Listicle Post
2.5 Create a Compelling Title with Power Words
2.6 Formulate Call-to-Action (CTA) Strategy

2.7 Leverage Infographic & E-book Strategy


Module 3: WordPress Site Marketing
3.1 Understand WordPress Hosting & Installation
3.2 Add WordPress Theme & Plugins
3.3 Plan, Create & Share Web Content
3.4 Optimize WordPress Site for SEO
3.5 Use MailChimp with WordPress to Build Email List
3.6 Email Copywriting: Crafting Subject Line & Body Copy
3.7 KPIs Measurement for Content Marketing




Module 4: YouTube Marketing
4.1 Understand & Beat YouTube Algorithm
4.2 Create & Customize YouTube Channel
4.3 Optimize Video for YouTube SEO
4.4 Best Video Types for YouTube Marketing
4.5 Tricks to Increase YouTube Subscribers
4.6 Utilize YouTube Analytics & Reporting
4.7 Perform YouTube Advertising & Targeting Strategy



Module 5: Instagram Marketing
5.1 Instagram vs Facebook: Which One You Should Use
5.2 Optimize for Instagram Business Profile
5.3 Tips for Great Instagram Photos & Captions
5.4 Rules for Awesome Instagram Stories
5.5 Utilize Instagram Hashtag to Increase Visibility
5.6 Instagram Advertising Strategy
5.7 Use Instagram Insights for Analysis



Module 6: LinkedIn + New Social Media Marketing
6.1 Establish Your LinkedIn Company & Showcase Page
6.2 Write an Effective Long-form Article in LinkedIn
6.3 What is MeWe and How to Create MeWe Page & Group
6.4 What is Clubhouse and How to Find Rooms and Clubs to Follow
6.5 Smart Ways to Find Appropriate Influencers
6.6 Integrate Influencers into Different Digital Marketing Channels
6.7 KPIs Measurement for Social Media Marketing



Module 7: Online PR + Crisis Management
7.1 Recommend Social Listening Tools
7.2 Development & Maintain Online Reputation
7.3 Grow & Build Online Community
7.4 PR Copywriting: Write a SEO-optimized Press Releases
7.5 Online Crisis Management Procedure
7.6 Communicate During Widespread Crisis Situation
7.7 KPIs Measurement for Public Relations



 




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