Form.Welkin

Diploma in e-Shop Creation and Digital Marketing

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Course Information

Schedules
  • 15 Mar 2021 (Mon) - 19 Apr 2021 (Mon) 7:00 PM - 10:00 PM
Registration period
26 Jan 2021 (Tue) - 14 Mar 2021 (Sun)
Price
HKD 6,000 CEF Reimbursable
(Course Fee: $1200*
*after maximum 80% fee reimbursement from CEF.)
Study Mode
Duration
30 Hour(s)
Language
Cantonese
Location
3/F Righteous Centre, 585 Nathan Road, Mongkok, Kowloon
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Course Overview

e-Business is a fast growing sector of the economy over the world. It has created exciting business and career opportunities for many in the age of digital information. This DIY course is designed to provide participants with the skills required to design, develop and manage an e-shop. On course completion, you will be equipped with a wide range of skills and techniques to build your own online store and optimize business operation with important online business and social media tools. You will also understand the best practices that practitioners employ to market their e-businesses and address real world operational challenges.

What you'll learn

WordPress & Content Management System

Start with WordPress 建立WordPress

  • What is CMS
  • Why Choose WordPress
  • WordPress Web Hosting
  • com vs 3rd Parties Hosting
  • Domain

 

Create content & Customize WordPress 管理內容及設定

  • Create Post & Pages
  • Media
  • WordPress Setting
  • Users Collaboration
  • Settings & Permalinks
  • Menu
  • Themes & Plugin
  • Customize Theme
  • Plugin example: Contact Form
  • Expandable WordPress

 

Media 合適的媒體內容

  • Photo suitable for online Store
  • Web Ready Picture Concern
  • Video
  • Video Platform and Video Editing

 

Online Store 網上商店及收款平台

  • Why need a self-hosted web store?
  • Woo Commerce
  • Payment Gateway
  • PayPal
  • WC Products
  • Checkout Cart
  • Coupon

 

Search Engine Optimization (SEO)搜尋結果排名優化

SEO 搜尋結果排名優化

  • Need to be seen
  • How google “read” your website
  • Eye tracking Map
  • ROI ?
  • Content is King
  • How Google Search Works
  • Google Search Console
  • Understand your site health
  • XML Site Map
  • Permalink
  • Meta Tag: Title, Description & Keywords
  • SEO with WordPress
  • WordPress is SEO friendly
  • AIO SEO Pack
  • Keyword Search Match
  • Get your correct keyword in SEO
  • Google Trend
  • Localization
  • Google My Business
  • Image SEO Best Practice
  • Use Sitemap for image
  • Mobile Friendly (Page Speed)
  • Correct format
  • Page Speed
  • Speed & Mobile Friendly
  • Cache
  • Tools to diagnose Web Speed

Google Ads

SEM & Google Ads

  • Search Engine Marketing
  • Exposure, Data Flow, Conversion
  • Why Google Ads?
  • Understanding Campaign & Ad Groups
  • Best Search Ads
  • Keywords
  • Budget & Bidding
  • Use Google provided tools
  • Optimize your Google Ads
  • Return on Investment
  • Quality Score (QC)
  • Ads Extensions
  • Target Audience
  • Conversion
  • Remarketing
  • Google Display Network
  • Google Ads Certification Series

 

Google Analytics

Google Analytics

Why GA?

  • Tracking with GA
  • GA User interface and Reports
  • Reports in Depth
  • Integrate GA with Google Ads
  • Track Google Ads activities
  • Categorizing data into users and sessions
  • New User vs Return User
  • Sessions behaviour
  • Create Measuring Plan
  • Events Tracking
  • Multi-Channel Funnel Reports
  • Audience analysis
  • Dynamic Remarketing
  • Google Analytics Individual Qualification

 

Facebook Marketing

Facebook Marketing

  • Social Marketing
  • Content Marketing
  • Facebook Ads: Paid Social
  • Facebook Feed
  • Facebook Fans Page
  • Fans Page Post
  • Facebook Messenger
  • Facebook & SEO
  • Facebook Ads
  • Find the right target audience
  • Facebook Algorithm
  • Facebook Business Manager
  • Create and manage multiple assets
  • Control user access and permissions
  • Track your ads
  • Target Audience
  • Ads Creativity
  • Facebook PIXEL
  • Retargeting
  • Facebook Market Place/ IG Shop


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