Infocan Training Limited

Introduction of Digital Marketing with Facebook

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Course Information

  • 19 Jun 2021 (Sat) 1:30 PM - 4:30 PM
Registration period
7 Apr 2021 (Wed) - 15 Jun 2021 (Tue)
HKD 950
Course Level
Study Mode
3 Hour(s)

Course Overview

Private Class is available, click "Enquire Now" for more details

2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter. It is no doubt that we can unleash the potential of selling and even promote our organization branding when we know how to leverage the Facebook. In this connection, we may think about paying for Facebook advertising. However, even more people waste their money on ineffective Facebook advertising. If you are interested on the answer of this question, this course is there for you.

This course targets for those who are interested on digital marketing or would like to enhance marketing work of their organization. It not just covers topics about how to use Facebook advertising. It also let you know the pitfall we may encounter. The participants will gain the knowledge to start their first digital marketing campaign with Facebook.

Upon completion of this course, participants will be able to:

  • Connect your customer with Facebook post
  • Evaluate your page performance
  • Create Facebook advertising and set budget
  • Select and optimise Campaign objective
  • Monitor advertising effectiveness

What you'll learn

• Essential Guide to Facebook Page Post
‒ Why Facebook posts are important
‒ What you need to know about Facebook posts
‒ Posts on your Facebook Business Page
‒ 6 powerful ideas for Facebook posts
‒ How to comment on Page posts
‒ Tools to communicate with your customers

• Evaluate your page performance
‒ Measure your Page's performance in 4 steps
‒ Evaluate a successful Page posts

• How to create an advertising and set budget
‒ Organic Reach vs Paid Reach
‒ What paid Reach can do for you
‒ Reach the right people
‒ Boosted posts?
‒ How Paid Reach
‒ Goals
‒ Three key elements of a Facebook ad
‒ Available Visual Format ‒ Tips for Photo
‒ Tips for Slideshow
‒ Tips for writing great Facebook ad copy
‒ Call to action
‒ Facebook Ad Policy
‒ How the Facebook ad review process works
‒ Define the audience
‒ Set the budget and duration

• Why choosing campaign objective is matter
‒ Ads Manager
‒ Facebook Ad Campaign Structure
‒ Facebook Ad Campaign Example
‒ Decide on selecting the right campaign objective
‒ Select and optimise your campaign objectives

• Monitoring advertising Effectiveness
‒ The basics of your campaign results in Ads Manager
‒ Evaluate and analyse your campaign results
‒ Editing your campaigns, ad sets and ads

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