Sara Beattie College

Marketing Your Business on the Internet 銷售及市場營銷

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Course Information

Schedules
  • 15 Dec 2021 (Wed) - 4 Feb 2022 (Fri) 12:00 PM
  • 12 Jan 2022 (Wed) - 4 Mar 2022 (Fri) 12:00 PM
  • 9 Feb 2022 (Wed) - 1 Apr 2022 (Fri) 12:00 PM
Registration period
28 Sep 2021 (Tue) - 2 Feb 2022 (Wed)
Price
HKD 2,500
($300 Cash rebate upon successful completion)
Course Level
Study Mode
Duration
6 Week(s)
Language
English
Location
-
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Course Overview

Marketing Your Business on the Internet 銷售及市場營銷

In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.

Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

WHAT YOU WILL LEARN

  • Learn important factors to consider when developing a business website
  • Discover how to gain and keep customers through an online presence
  • Examine what builds recognition and brand identity on the Internet
  • Learn how to build an online store and improve profits 

HOW YOU WILL BENEFIT

  • Acquire an online marketing plan for your own business
  • Discover the secrets of Internet search queries to direct online traffic to your website
  • Grow your business through a strong web presence by learning tips and tricks in this course

What You’ll Learn

Twelve (12) lessons cover:

• Businesses on the Web
• Web Presence
• Domain Names and Search Engines
• Website Optimization
• The Internet's Impact on the Marketing Mix (4 P's)
• Web Analytics
• Online Advertising
• Email Marketing
• Creating Site Stickiness Through Content
• Creating Site Stickiness Through Community
• Creating Site Stickiness Through Commerce
• Completing Your Internet Marketing Plan



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