Course Information

Registration period
2 Jun 2021 (Wed) - 31 Aug 2021 (Tue)
HKD 69,000
(Application Fee : HK$200
Registration Fee : HK$3,500
Tuition Fee : HK$69,000 by 2 instalments
(NMTSS: deduct up to $33,100/year for eligible FT students^)

^ For the latest information related to Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (NMTSS) and the eligibility requirements, please visit
Study Mode
1 Year(s)
IVE (Sha Tin)

Course Overview

Programme Introduction

This International Marketing programme is designed with a specific focus on marketing in an international context and incorporates the advanced study of business English. It will enhance your skills and capabilities to respond proactively and creatively to contemporary issues in international marketing within an increasingly global marketplace.

QF Level : Level 5
QR Registration No. : 17/000515/L5
Validity Period : 01/09/2017 - 31/08/2021

The QF level of this programme accredited by the HKCAAVQ is the same as that of locally-accredited honours bachelor's degree programmes.

Registration No. : 252719. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

What You’ll Learn

Partner University

Coventry University, UK


  • Brand and Corporate Communications
  • Global Marketing
  • Academic English for International Business (Stage 3.1)
  • Academic English for International Business (Stage 3.2)
  • Marketing Strategy
  • Contemporary Marketing Issues
  • Globalisation and Emerging Markets


Coursework, examination and presentation.


Programme Details



^ Under review and subject to change



The School reserves the right to make variations to the contents of the above information and to modify, withdraw or replace the programme listed herein. Please refer to for the latest information.

Start FollowingSee all

We use cookies to enhance your experience on our website. Please read and confirm your agreement to our Privacy Policy and Terms and Conditions before continue to browse our website.

Read and Agreed