CUHK - School of Continuing and Professional Studies

跨境電子商務與網站運營策劃 Cross-border E-Commerce and Website Operation Planning

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Course Information

Schedules
  • 2 Sep 2021 (Thu) 6:45 PM - 9:45 PM
Registration period
24 Jun 2021 (Thu) - 23 Aug 2021 (Mon)
Price
HKD 1,800
Course Level
Study Mode
Duration
15 Hour(s)
Language
Cantonese
Location
Unit A, 1/F, Bank of America Tower, 12 Harcourt Road, Central (Central MTR Station Exit J3 / Admiralty MTR Station Exit B)
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Course Overview

本課程將介紹如何利用網上平台策劃及運營跨境電子商務。

What You’ll Learn

1)傳統企業變革電子商務會面臨之挑戰;

2)中國數字營銷概略和趨勢;

3)O2O營銷策略及案例;

4)確立網站贏利模式;

5)網站內容、運營與推廣策劃;

6)瞭解社交媒體平臺:微信、小紅書、抖音、快手等;

7)網購平台營運推廣模式:淘寶、天貓、京東、拼多多等;

8)介紹各種網上支付服務。


Skills covered in this course


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