Sara Beattie College

Achieving Top Search Engine Positions 銷售及市場營銷

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Course Information

  • 15 Dec 2021 (Wed) - 4 Feb 2022 (Fri) 12:00 PM
  • 12 Jan 2022 (Wed) - 4 Mar 2022 (Fri) 12:00 PM
  • 9 Feb 2022 (Wed) - 1 Apr 2022 (Fri) 12:00 PM
Registration period
4 Oct 2021 (Mon) - 2 Feb 2022 (Wed)
HKD 2,500
($300 Cash rebate upon successful completion)
Course Level
Study Mode
6 Week(s)

Course Overview

Achieving Top Search Engine Positions 銷售及市場營銷

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.


  • Get better website rankings with knowledge you can implement immediately
  • Learn the ins and outs of SEO so you'll understand how and when to make improvements
  • Open the door to new opportunities in marketing and website development


  • Discover how search engines crawl the Web, rank websites, and find previously undiscovered sites
  • Learn which HTML tags are key to getting sites on a search engine's radar
  • Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
  • Learn why you should complete a pre-submission analysis and how to do a post-submission analysis
  • Learn how to manage the SEO cycle to maximize results

What You’ll Learn

• History of Search Engines and Directories
• Understanding How Search Engines Work
• Creating Killer Keyword Lists
• Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
• Important HTML Tags to Master
• Content Layout and Keyword Usage
• Web Hosting, URLs, and Mobile Optimization
• Spamming Tricks to Avoid
• Submitting Your Site
• Track Your Progress With a Post-Submission Analysis
• Powerful Online Promotion Techniques
• Effective Offline and Online Promotion Techniques

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