Form.Welkin

Diploma in e-Shop Creation and Digital Marketing
網上商店建設暨數位營銷文憑

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Course Information

Schedules
  • 22 Dec 2021 (Wed) - 28 Jan 2022 (Fri) 7:00 PM - 10:00 PM
  • 8 Jan 2022 (Sat) - 5 Feb 2022 (Sat) 10:00 AM - 5:00 PM
Registration period
8 Oct 2021 (Fri) - 7 Jan 2022 (Fri)
Price
Course Level
Study Mode
Duration
30 Hour(s)
Language
Cantonese
Location
香港九龍旺角彌敦道 585 號富時中心 3 樓
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Course Overview

你有你想做的,想講的,甚或想賣的,現在人人都會放上網,但這會令其埋沒在茫茫網海裡,還是有方法令其有病毒般的散播力,為你帶來千倍的利益呢?對,這就是Digital Marketing 要做的。

本課程全面的教授數位營銷 (Digital Marketing) 的實戰技能,無論你正在計劃創業 (Entrepreneurship, Startup)、為公司更新及建立營商網站或社交平台,還是利用這些互聯網媒介作宣傳和檢討成效,都可從這個課程獲益。

你毋須擁有任何網絡工程或網頁編輯知識,反而鼓勵你盡量應用你正在從事行業中的知識,通過學習使用各種現行的網絡行銷工具,有系統地建立、推廣、分析及改進各種網上商務平台。在專業導師的指導下,為你的企業實行有效的 Digital Marketing 策略。

你會學到

用 WordPress 製作一個內容豐富,容易管理的平台
在網上發佈及管理不同媒體內容
建立網上交易系統 (PayPal)
使用 Facebook/Google ads 接觸目標用戶群及推廣業務
應用分析工具評估網站流量,提升搜尋排名 (SEO) 及投放廣告 (SEM)。
為網站加入地域 (Localization) 及流動 (Mobility) 元素,和實體商務緊密連繫
我們會向每學員提供一個真實、由你掌控的網站寄存空間作開發及課程習作使用,費用全免。你可以善用這平台邊學邊開發你的商貿網站,亦可在有需要時升級或轉換至高階服務,不用流失製作心血。

參加者須年滿 18 歲,中五以上程度,認識視窗或 Mac OS 操作。

What You’ll Learn

Course Outline

WordPress & Content Management System

Start with WordPress

  • What is CMS
  • Why Choose WordPress
  • WordPress Web Hosting
  • com vs 3rd Parties Hosting
  • Domain

Create content & Customize WordPress

  • Create Post & Pages
  • Media
  • WordPress Setting
  • Users Collaboration
  • Settings & Permalinks
  • Menu
  • Themes & Plugin
  • Customize Theme
  • Plugin example: Contact Form
  • Expandable WordPress

Media

  • Photo suitable for online Store
  • Web Ready Picture Concern
  • Video
  • Video Platform and Video Editing

Online Store

  • Why need a self-hosted web store?
  • Woo Commerce
  • Payment Gateway
  • PayPal
  • WC Products
  • Checkout Cart
  • Coupon

Search Engine Optimization (SEO)

SEO

  • Need to be seen
  • How google “read” your website
  • Eye tracking Map
  • ROI ?
  • Content is King
  • How Google Search Works
  • Google Search Console
  • Understand your site health
  • XML Site Map
  • Permalink
  • Meta Tag: Title, Description & Keywords
  • SEO with WordPress
  • WordPress is SEO friendly
  • AIO SEO Pack
  • Keyword Search Match
  • Get your correct keyword in SEO
  • Google Trend
  • Localization
  • Google My Business
  • Image SEO Best Practice
  • Use Sitemap for image
  • Mobile Friendly (Page Speed)
  • Correct format
  • Page Speed
  • Speed & Mobile Friendly
  • Cache
  • Tools to diagnose Web Speed

Google Ads
SEM & Google Ads

  • Search Engine Marketing
  • Exposure, Data Flow, Conversion
  • Why Google Ads?
  • Understanding Campaign & Ad Groups
  • Best Search Ads
  • Keywords
  • Budget & Bidding
  • Use Google provided tools
  • Optimize your Google Ads
  • Return on Investment
  • Quality Score (QC)
  • Ads Extensions
  • Target Audience
  • Conversion
  • Remarketing
  • Google Display Network
  • Google Ads Certification Series

Google Analytics

Google Analytics

  • Why GA?
  • Tracking with GA
  • GA User interface and Reports
  • Reports in Depth
  • Integrate GA with Google Ads
  • Track Google Ads activities
  • Categorizing data into users and sessions
  • New User vs Return User
  • Sessions behaviour
  • Create Measuring Plan
  • Events Tracking
  • Multi-Channel Funnel Reports
  • Audience analysis
  • Dynamic Remarketing
  • Google Analytics Individual Qualification

Facebook Marketing

Facebook Marketing

  • Social Marketing
  • Content Marketing
  • Facebook Ads: Paid Social
  • Facebook Feed
  • Facebook Fans Page
  • Fans Page Post
  • Facebook Messenger
  • Facebook & SEO
  • Facebook Ads
  • Find the right target audience
  • Facebook Algorithm
  • Facebook Business Manager
  • Create and manage multiple assets
  • Control user access and permissions
  • Track your ads
  • Target Audience
  • Ads Creativity
  • Facebook PIXEL
  • Retargeting
  • Facebook Market Place/ IG Shop


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