Bachelor of Business Administration

Course Overview

Programme

Bachelor of Business Administration (Honours)

Duration and Mode of Study

4-year full-time

Programme Features

• “The key elements of a good Business programme should include technological application to meet the changing demand of the professions and industries; enhancement of students’ awareness of the Environment, Social and Governance (ESG) impacts on business; and knowledge of global contexts. I have found these elements in the BBA (Hons) programme.” Consultant, Special Programme Review
• Digital Application: To build and enhance students' data analytics capabilities to meet the demands of the job market through undertaking the courses: Business Application Programming, Data Analytics for Business, Accounting and Financial Analytics, Financial Statement Analysis and Valuation.
• Social Impact: To develop students’ ability to create impact, through sustainability initiatives and ESG efforts by undertaking the course Sustainable Business and Society.
• Guaranteed Internship: To provide internship opportunities which cover all streams for the BBA programme. To enhance students’ job prospects and to apply theories into practice.
• The quality of the BBA Programme is recognised by professional bodies ranging from Accounting and Financial Analytics, through Corporate Management and Governance, to Marketing and Event Management.
• Offering Marketing and Event Management which is the combination of the closely-related disciplines as a study stream of the Programme is unique in comparison to local universities, thereby adding to the employment prospects of graduates.
• The BBA programme incorporates the up-to-date digital or techno-applications courses with an aim to equip our students with the understanding of the contemporary changing business environment with digital transformation in different sectors;.
• The Programme places special emphasis on explaining and discussing issues related to business ethics and compliance for supporting our students’ personal and professional development.
• The compulsory final-year Business Research Project, being a unique characteristic of the Programme, helps students to apply the professional knowledge they learnt in their study to practical cases and real world data analysis.

Programme Learning Outcomes

Upon completion of the Programme, students should be able to:

• Integrate and apply a broad range of knowledge vital to the business environment with awareness of social impacts and digital applications in business;
• Apply problem-solving and analytical skills to decision-making and management;
• Apply ethical reasoning and critical thinking in the performance of personal and professional responsibilities;
• Communicate effectively in formal and informal settings;
• Produce professional documents to a good standard;
• Demonstrate teamwork and self-management skills in their learning for further development as a lifelong learner; and
• Demonstrate broad perceptual and conceptual horizons and knowledge of life and a global perspective.