Course Information
Registration period
Year-round Recruitment
Price
HKD 10,000
(HK$10,000 per credit)
(HK$10,000 per credit)
Study Mode
Duration
2 Year(s)
Language
Cantonese, English
Location
-
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Course Overview
Programme Aims and Objectives
The MSc in Business and Data Analytics (MScBDA) programme aims to cultivate students with professional knowledge of business data analytics through active learning of the theories, methods, supporting techniques across a wide range of knowledge areas such as applied statistics, big data management, data mining and social media analytics. The MScBDA programme has two streams. A student will be admitted to either the Information Analytics Management (IAM) or the Quantitative Analysis for Business (QAB) stream.
What You’ll Learn
Course Description
Core Courses
- Database Management Systems
- Data Visualization
- Statistical Data Analysis
- Data Mining
Information Analytics Management Stream Core
Machine Learning and Social Media Analytics
Information Analytics Management Stream Electives
Complete 15 credits with at least 9 credits obtained from the following stream elective courses:
- Analytical Programming with Python
- Business Data Analytics
- Business Intelligence Applications
- Blockchain Technology and Business Applications
- Information Systems Project
- Innovation and Technology Entrepreneurship
- Knowledge Management
- Management Support and Business Intelligence Systems
- Project Management and Quality Assurance
- Generative Artificial Intelligence for Business*
- Artificial Intelligence for Business Applications*
- Large Language Model with Prompt Engineering for Business*
The remaining credits can be obtained by taking postgraduate elective courses offered by any departments in the College of Business.
*Subject to approval by the University
Quantitative Analysis for Business Stream Core
- Applied Linear Statistical Models
Quantitative Analysis for Business Stream Electives
Complete 5 electives with at least 4 chosen from the following list:
- Contemporary Topics in Quantitative Analysis for Business
- Decision Analytics
- Managerial Decision Modeling
- Predictive Analytics with Excel and R
- Predictive Modeling and Forecasting for Business
- Predictive Modeling in Marketing
- Project Management
- Statistical Modelling in Economics and Finance
- Statistical Modelling in Risk Management
The remaining elective is a postgraduate course offered by any department in the College of Business.
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