- 提示:
- 課程詳情以機構網站為準。
課程資料
報名日期*
全年招生
價錢
HKD 7,200
(Tuition Fee HK$7,200 per credit)
(Tuition Fee HK$7,200 per credit)
課程級別
學習模式
修業期
2 年
教學語言
廣東話
地點
-
證書
- 可獲發
- (證書的發放與分配，依課程提供者的政策及安排而定。)
*提示: 以上時間表僅供參考，以機構網站為準。
課程簡介
Programme Aims and Objectives
Train Professionals for the media, other industries and institutions, including:
- Mass media
- Advertising/PR agencies
- PR/marketing communication departments of commercial firms
- Information/publicity departments of governmental or non-profit organizations
- Content divisions of Web/multimedia houses
- Mobile media and other communication-related sectors
- Marketing/media/consumer data analysis
課程內容
Course Description
A. Programme Core Courses for All Streams (12 credits)
- Communication Fundamentals
- Research Methods for Communication and New Media
- Internet Communication
- Capstone Project
B. Stream Compulsory Courses (9 credits)
Students can specialize in one of the two streams (Media Data Analytics and Digital Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.
1. Media Data Analytic Stream
- Media Data Analytics
- Social Network Analysis for Communication
- Social Media Data Acquisition and Processing
2. Digital Media Stream
- Global Media in the Digital Era
- Policy and Regulations of New Media
- Psychological Processing of New Media
C. Stream Electives (9 credits)
