Course Information
Registration period
Year-round Recruitment
Price
HKD 7,200
(Tuition Fee HK$7,200 per credit)
(Tuition Fee HK$7,200 per credit)
Study Mode
Duration
2 Year(s)
Language
Cantonese
Location
-
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Programme Aims and Objectives
Train Professionals for the media, other industries and institutions, including:
- Mass media
- Advertising/PR agencies
- PR/marketing communication departments of commercial firms
- Information/publicity departments of governmental or non-profit organizations
- Content divisions of Web/multimedia houses
- Mobile media and other communication-related sectors
- Marketing/media/consumer data analysis
What You’ll Learn
Course Description
A. Programme Core Courses for All Streams (12 credits)
- Communication Fundamentals
- Research Methods for Communication and New Media
- Internet Communication
- Capstone Project
B. Stream Compulsory Courses (9 credits)
Students can specialize in one of the two streams (Media Data Analytics and Digital Media) by completing the required courses prescribed by the stream. The offer of a stream is contingent on the availability of teaching staff and the minimum number of students pre-selecting the stream. In case a stream cannot be offered for an academic year, the Digital Media Stream will be the default stream.
1. Media Data Analytic Stream
- Media Data Analytics
- Social Network Analysis for Communication
- Social Media Data Acquisition and Processing
2. Digital Media Stream
- Global Media in the Digital Era
- Policy and Regulations of New Media
- Psychological Processing of New Media
C. Stream Electives (9 credits)
