Course Information
Registration period
Year-round Recruitment
Price
CEF Reimbursable
Study Mode
Duration
2 Year(s)
Language
Cantonese
Location
PolyU West Kowloon Campus
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Why this programme?
- Articulation rate over 72% in 2020
- Diverse elective subjects offer you a multi-dimensional perspective on different service industries to enhance your flexibility in further studies and employment
- Company visits and industry seminars to understand operations of the service industry
- Flexible Work-Integrated Education (WIE) arrangements to facilitate application of knowledge learned. Students may recommend internship jobs or participate in the WIE offered by the College
- Students are eligible to apply for student membership with the Hong Kong Institute of Marketing and graduates are granted partial exemption from professional examinations
This programme not only teaches you skills and knowledge of service management, service marketing and customer relationship management, etc., but also offers you ample internship opportunities to apply those skills and knowledge in real settings. It prepares you for a career in the service industry while giving you a firm foundation for further studies in related disciplines.
For programme details, please visit: http://www.hkcc-polyu.edu.hk/prog/hd_svm
What You’ll Learn
Curriculum Structure
You are required to take, in two years, 20 - 21 subjects in total, comprising 5 - 6 General Education Subjects and 15 Discipline-specific Subjects.
General Education Subjects
3 Compulsory Subjects
- Academic English (Business) I OR English for Academic Studies (Business) I
- Academic English (Business) II OR English for Academic Studies (Business) II
-
Chinese Communication for College Students (Cantonese Version) C OR Chinese Communication for College Students (Putonghua Version) C OR Elementary Chinese E & C ~
2 - 3 Elective Subjects *# (from the following cluster areas)
- Community, Organisation and Globalisation
- History, Cultures and World Views
- Human Nature, Relations and Development
- Language and Communication
- Science, Technology and Environment
For the full list of more than 15 General Education subjects, please visit: http://www.hkcc-polyu.edu.hk/GEsubjects/8C121
Discipline-specific Subjects
11 Compulsory Subjects
- Customer Relationship Management
- Financial Accounting
- Information Technology for Business
- Introduction to Economics
- Introduction to Marketing
- Introduction to Service Management
- Managing Organisations
- Mathematics and Statistics for College Students
- Quality Management of Service Operations
- Retail and Sales Management
- Service Marketing
4 Elective Subjects # (from the following subjects)
- Advertising and Promotion
- Business Law
- Business Putonghua C
- Commercial Banking in Hong Kong
- Consumer Behaviour
- Financial Management
- Food Service Operations
- Fundamentals of Human Resources Management
- Fundamentals of Logistics and Supply Chain Management
- Global Transport and Trade Operations
- Hotel Operations
- Introduction to International Business
- Introduction to Inventory and Warehousing Management
- Introduction to Management Science
- Introduction to Tourism
- Marketing in China
- Negotiation Skills
- Principles of Insurance
- The Events Industry
- Training and Development
- Travel Agency Operations
- Workplace Practicum E & C
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take two General Education elective subjects.
#Offering of individual elective subjects is subject to resources and quota availability.
Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
E & C English and Chinese
C Chinese
Skills covered in this course
Course Media
