Bachelor of Arts (Honours) in Public Relations and International Events Management / 公共關係及國際項目管理（榮譽）文學士

Deparment :Department of Hospitality and Business Management

Programme Name :Bachelor of Arts (Honours) in Public Relations and International Events Management

Programme Code : MH125108

Duration :

Year 1 Entry: 4 Years (Full-Time)
Year 3 Entry: 2 Years (Full-Time)

Medium of Instruction :English

Venue(s) :

Core Modules: Chai Wan Campus
General Education (GE) : Chai Wan/Tsing Yi Campus

The programme is recognised under the QF Level: 5
Registration No.: 20/000376/L5
Registration Validity Period: 01/09/2020 to 31/08/2030

Programme Aims
Offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

Career Prospects
Graduates can pursue their careers in public relations, corporate communications, advertising and marketing for profit and non-profit organisations. Employment opportunities include executive positions in but not limited to public relations, advertising, corporate communications, marketing, event management, media planning, buying and sales, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.

Professional Recognition
The programme is a member of the Hong Kong Public Relations Professionals' Association Limited (PRPA) and Hong Kong Exhibition & Convention Industry Association (HKECIA).

Programme-specific Requirements

For Year 1 Entry:

1. For HKDSE, a maximum of two Applied Learning (ApL) subjects can be counted for admission purpose.  Relevant ApL subjects include: Public Relations and Advertising, Marketing in Global Trade, Multimedia Entertainment Studies, Events Planning and Operation, Image Design, Applied Business Research, Interior Design, Computer Game and Animation Design, Financial Markets and Operations, Fashion and Image Design, The Essentials of Dramatic Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Exercise Science and Health Fitness, Electrical and Energy Engineering, Computer Forensic Technology, Film and Video Studies / Film andVideo, Accounting in Practice, Pâtisserie and Café Operations, Animal Care, Jewellery and Accessories Design and Practical Psychology.
2. Applicants may be required to attend an interview.

For Year 3 Entry:
Associate Degree/Sub-degree holders in relevant disciplines, e.g. Public Relations, Communications, Advertising, Events Management, Marketing, and Business, can be considered for a Year-3 Entry applicant.

Higher Diploma OR equivalent sub-degree qualifications/studies in a relevant area of study.

Remarks:

1. Additional core modules are required (with fee charged) for sub-degree graduates according to the educational background of individuals.
2. All applicants are screened and selected by an Admission and Interview Panel. All interviews are conducted in English.
3. For enquiry please contact Department of Hospitality and Business Management (Telephone No: 3890 8222).

For Year 1 / Year 3 General Entry Requirement, please refer to Admission

Tuition fees

• The tuition fees are charged according to the number of credit points taken during a semester.
• The tuition fee for academic year 2026/27 per credit:

  Local Students Non-local Students
Year 1  HK$ 3,000  HK$ 3,900
Year 3  HK$ 2,925  HK$ 3,805

Programme Curriculum
This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 123 credit points with modules as shown below and an industrial attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.

Year 1

• Public Relations & Communications: Theory & Practice
• Digital Storytelling for Public Relations
• Public Speaking
• Consumer Behaviour & Communication
• Business Management Fundamentals
• Programme Elective 1 *
• GE Core Module: English for Academic Studies 1
• GE Core Module: Chinese 1
• GE Core Module: Creativity & Innovation in Society
• GE Elective 1