Course Information
- Anytime
Course Overview
About the Course
In this practical and interactive virtual training, you will work along with the instructor. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to make sense of marketing data. You will work along with the instructor. As you progress through the provided spreadsheet of exercises, you will learn how to use Excel to implement advanced marketing analytic techniques.
Who is the Target Audience?
- Accountants, Accounts, Audit
- Aviation
- Banking, CFOs
- Controllers, CPAs
- Education
- Energy
- FDA
- Finance, Financial consultants
- Human Resource
- Insurance
- Investments
- IT
- Logistics & Supply Chain
- Marketing
- Medical Devices
- Pharmaceutical
- Retail, Sales
- Telecom
Basic Knowledge:
This is an intermediate-level class. Attendees should be familiar with Excel and use it regularly, at least weekly.
What You’ll Learn
Course Objective :
- Most marketing departments are awash in data.
- You will learn how to describe and summarize marketing data, price products, and forecast product sales.
- You will see many examples (all in Excel) that will enable you to master advanced marketing analytics techniques that are needed to make better marketing decisions.