Course Information
Schedules
- Anytime
Registration period
Year-round Recruitment
Price
HKD 1,000
(Member HK$750 / Non-member HK$1,000)
(Member HK$750 / Non-member HK$1,000)
Course Level
Study Mode
Duration
4 Hour(s)
Language
Cantonese, English
Location
-
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Course Overview
In this big data age, organizing, synthesizing, and analyzing large quantities of marketing data become essential.
In this course, you will be able to:
- Learn the important marketing metrics
- Analyze marketing campaign using key metrics
- Ask the right questions from your data
- Build a dynamic dashboard to summarize your analysis
(Remarks: All the strategies, tips and tools recommended are either free or very cost effective.)
Format:
Total 4 hours on-demand recorded HD videos in 3 modules that you can:
- learn on your own pace
- view videos for 60 days
- submit any course related questions to trainer in Q&A session
- get your Certificate of Completion after completing a quiz at the end of the course
Course Fee:
Member HK$750 / Non-member HK$1,000, you will get:
1/ Certificate of Completion
2/ Free 2021 HKRMA Individual Associate Membership (Value: HK$1,000)
What You’ll Learn
Module (1) Web, Social Media and Digital Advertising Analysis
- Web Analytics: Time spent on site, Bounce/Abandonment rate
- Social Media Analytics: Engagement
- Digital Ad Analytics: Impressions and reach, Click-through-rate (CTR), Cost-per-click (CPC), Cost-per-lead
Module (2) Customer Analysis
- Asking more questions of our data
- What customer acquisition cost, Customer lifetime value and net promoter score?
- Practice together:
- Calculating CPC & Lead conversion, Cost-per-lead
- Calculating the no. of new customers
- Calculating average customer age & Days to convert
- Calculating customer acquisition cost & Average purchases
- Calculating touch points & Lead conversion
- Analyzing age demographics
- Calculating customer lifetime value
Module (3) Calculating ROI
- How to calculate Return of Investment (ROI)
- Practice together:
- Calculating returns
- Setting key performance indicators (KPIs)
- Making our dashboard dynamic
- Creating various charts and graphs to impress your boss
Skills covered in this course
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