Higher Diploma in Advertising and Media Communications

Programme Features
The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware.
Student′s ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).

Career Prospects
Graduates may choose to study at a top-up degree or develop their career in the fields of advertising, public relations, and/or marketing at supervisory level. Positions include Account Executive, Media Executive, Designer, Marketing Officer, PR Executive and Brand Officer.

Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.

Notes: The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.