Course Information
Price
HKD 9,000
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Continous Assessment: MC test - 50% (2) Final Assessment: Open-ended questions assignment - 50% (B) Completion Requirements and CEF Reimbursement Requirements: (1) Complete all assessment tasks; and (2) Obtain a total of 50% or above passing mark in continuous assessment(s); and (3) Obtain 50% or above passing mark in final assessment; and (4) Attendance requirement: 70%.
Entry Requirement / 入學要求
1) Completion of Form 5 (under the HKCEE academic structure); or Completion of Secondary 6 (under the HKDSE academic structure); or Equivalent qualifications; or 2) Aged 18 or above at the time when the course commenced with basic computer knowledge.
Instructor's Qualifications / 導師資歷
(i) an academic qualification at higher diploma level or above in a relevant discipline; OR (ii) at least six years of relevant teaching and/or industrial experience in the subject matter.
QR Number / 資歷名冊登記號碼
23/000106/L3
QF Level / 資歷架構級別
3
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings: (1) Continous Assessment: MC test - 50% (2) Final Assessment: Open-ended questions assignment - 50% (B) Completion Requirements and CEF Reimbursement Requirements: (1) Complete all assessment tasks; and (2) Obtain a total of 50% or above passing mark in continuous assessment(s); and (3) Obtain 50% or above passing mark in final assessment; and (4) Attendance requirement: 70%.
Entry Requirement / 入學要求
1) Completion of Form 5 (under the HKCEE academic structure); or Completion of Secondary 6 (under the HKDSE academic structure); or Equivalent qualifications; or 2) Aged 18 or above at the time when the course commenced with basic computer knowledge.
Instructor's Qualifications / 導師資歷
(i) an academic qualification at higher diploma level or above in a relevant discipline; OR (ii) at least six years of relevant teaching and/or industrial experience in the subject matter.
QR Number / 資歷名冊登記號碼
23/000106/L3
QF Level / 資歷架構級別
3
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
(1) Digital Marketing Strategy - 3 hours (2) Keyword Research - 3 hours (3) SEO Strategy - 3 hours (4) Paid Search Advertising - 3 hours (5) Display Advertising - 3 hours (6) Facebook Advertising - 3 hours (7) Continuous Assessment - 1 hour (8) Mobile Marketing - 3 hours (9) App Marketing - 3 hours (10) Email Marketing - 3 hours (11) Web Analytics - 3 hours