Course Information
Price
HKD 8,298
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: 1) Class Participation/Discussion (20%) 2) Assignment (40%) 3) Examination (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) AT LEAST 50% PASSING MARKS IN THE OVERALL ASSESSMENT (2) ATTENDANCE REQUIREMENT: 70%
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
HOLDER OF MASTER'S OR DOCTORAL DEGREE
QR Number / 資歷名冊登記號碼
14/003064/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings: 1) Class Participation/Discussion (20%) 2) Assignment (40%) 3) Examination (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) AT LEAST 50% PASSING MARKS IN THE OVERALL ASSESSMENT (2) ATTENDANCE REQUIREMENT: 70%
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
HOLDER OF MASTER'S OR DOCTORAL DEGREE
QR Number / 資歷名冊登記號碼
14/003064/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Introduction to the study of consumer behaviour (4 hours) 2. The consumer as an individual (13 hours) 3. Consumers in their social and cultural settings (11 hours) 4. The consumer's decision-making process (11 hours)
