Course Information
Price
HKD 8,175
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: 1) Case Studies and Discussion (20%) 2) Personal Web Portfolio (20%) 3) Group Project (30%) 4) Final Exam (30%) (B) Completion Requirements and CEF Reimbursement Requirements: 1) At least 50% passing marks in the overall assessment 2) At least 70% attendance
Entry Requirement / 入學要求
1. GRADUATES OF ASSOCIATE DEGREE OR HIGHER DIPLOMA 2. EQUIVALENT QUALIFICATIONS ASSESSED BY COLLEGE/SCHOOL
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with specific expertise
QR Number / 資歷名冊登記號碼
14/003393/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
23-AUG-27
(A) Assessment Items and Their Weightings: 1) Case Studies and Discussion (20%) 2) Personal Web Portfolio (20%) 3) Group Project (30%) 4) Final Exam (30%) (B) Completion Requirements and CEF Reimbursement Requirements: 1) At least 50% passing marks in the overall assessment 2) At least 70% attendance
Entry Requirement / 入學要求
1. GRADUATES OF ASSOCIATE DEGREE OR HIGHER DIPLOMA 2. EQUIVALENT QUALIFICATIONS ASSESSED BY COLLEGE/SCHOOL
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with specific expertise
QR Number / 資歷名冊登記號碼
14/003393/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
23-AUG-27
What You’ll Learn
1. Introduction to new media communication (6 hours) 2. New media communication in various media industries (6 hours) 3. Basic website building (6 hours) 4. Different forms of new media models: data bases, VR, mobile and location based media, user generated contents (12 hours) 5. New media marketing (3 hours) 6. Social impacts of new media communication (3 hours) 7. Future development and application in new media communication (3 hours)
