Salesforce Marketing Cloud Personalization (IS) Exam [WI25]

Marketing Cloud Personalization [MCP], Formerly known as Interaction Studio [IS], Formerly known as Evergage.

The Marketing Cloud Personalization AP is designed for consultants who have experience implementing and consulting on Real Time personalization systems in a customer-facing role. The MCP exam is for individuals who want to demonstrate their skills and knowledge in designing, configuring, building, and implementing Marketing Cloud Personalization (IS), using the declarative customization capabilities of Marketing Cloud Personalization.

The Marketing Cloud Personalization AP Exam is able to meet customer business requirements that are maintainable and scalable, and contribute to long-term customer success.

The Marketing Cloud Personalization AP exam is intended for an individual who has broad knowledge of the Marketing Cloud Personalization platform and its capabilities, understands Marketing Cloud Personalization terminology, and should have hands-on experience positioning and implementing Marketing Cloud Personalization.

This test series is designed to help you evaluate if you are ready to successfully complete the MCP AP exam. This  provides information about the target audience for the exam and a complete list of exam objectives. We highly recommends a combination of hands on experience, completion of relevant PLC curriculum, and self-study to maximize your chances of passing the exam.

Exam Weightage : 

Solution Overview  :   16%

Setup & Administration  :  6%

Data Integration  :   14%

Sitemap  :   18%

Segmentation :  18%

Einstein Capabilities  :  10%

Activation  :   18%

These exams will be updated and added to in order to provide you with the most up to date content.