Data Driven Development: A/B Testing for Product Engineers

Learn the techniques and best practices to make confident choices for your user interface and get measurable results.

How do you know if your website's interface is leading to the best outcomes for your key performance metrics? What if you're leaving money on the table?

By adding A/B testing to your development process, you can be absolutely sure that every element on the page is performing at its peak.

With A/B testing you can have the freedom to take big swings at major design changes, without fear of hurting your key performance metrics. Lower your risk and increase your rewards by limiting your exposure through A/B testing.

In this class you'll learn the foundations of A/B testing by building a basic system and using it to implement the real tests that I've had the biggest successes with over the years. Learn how we did the analysis that told us what to test all the way through the coding patterns and best practices that I've developed after years of working with these systems.

Using the techniques you'll learn in this class, you'll be able to quantify the value of your work -- down to a dollar level -- and improve the efficiency of the traffic your site already has.

For developers who are ready to take their career to the next level, this is the way to get there.