Udemy

Business Strategy Playbook for Management Consultants

立即報名
  • 4,130 名學生
  • 更新於 11/2025
  • 可獲發證書
4.6
(205 個評分)
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課程資料

報名日期
全年招生
課程級別
學習模式
修業期
4 小時 19 分鐘
教學語言
英語
授課導師
Julia Lettinger, 1001Skills by Responsive Strategy, Videokurs Manufaktur
證書
  • 可獲發
  • *證書的發放與分配,依課程提供者的政策及安排而定。
評分
4.6
(205 個評分)
1次瀏覽

課程簡介

Business Strategy Playbook for Management Consultants

Develop business, product, company & department strategies | Pracitioners' step-by-step guide +35 Practical Tools

Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?

Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course.

This Course is Perfect for you if you:

  • Want to refresh your competence in both classical and modern strategic concepts.

  • Want to learn how to develop strategies for your product, company, department, or team in practice.

  • Are preparing for professions, positions, or new challenges with strategic responsibilities.

Course Target Audience:

  • Career changers or newcomers to roles with a strategic focus.

  • Those interested in strategic management.

  • Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.

Course Topics  (Practical Roadmap):

  • Development of a strategic vision, mission, and values.

  • Conducting strategic analyses.

  • Deriving strategic options.

  • Decision strategies for implementation.

  • Variations of the roadmap in practice depending on predictability and starting points.

  • Comparison of classical vs. agile strategy methods.

35 Methods Covered in the Course (Expanding Your Methodological Competence):

Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR), Porters 5 Forces, PESTEL, Blue Ocean, Core Competencies, Relative Strength/Weakness Analysis, Value Chain & Cost Structure Analysis, ABC Analysis, ANSOFF Matrix, Porters Competitive Stragies, Marketing Mix (4P), BCG Matrix, Acquisition Strategy, Play to Win, Future Scenarios, Eisenhower Matrix, Effectuation, Make or Buy Matrix, Roadmap, Balance Scorecard

What Does the Course Include?

  • >4hrs of video content, mixed between theory and examples

  • >60 minutes of practice assignments you can use to reflect and develop your own strategy

What Can You Do After the Course?

  • You will be confident with the most important terms and tools of business strategy development.

  • You will be able to develop business strategies for your company, department, or team.

  • You will improve your strategic thinking skills.

Included in the Course:

  • A course handout to facilitate learning and as a reference guide for your daily work.

  • Course assignments that help you to create your own strategies.

Available Certificates upon Course Completition

To showcase your newly acquired knowledge upon completing the course, you have three options:

  1. You can download the Udemy certificate of completition for free (no learning success verification).

  2. You also have the option to request a more detailed Confirmation of Participation from Responsive Strategy for a small processing fee (no learning success verification).

  3. If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.

Why Should You Buy the Course from Me?

I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.

Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.

So, go ahead and get the course! I look forward to welcoming you in my videos.

Warm regards,

Julia

PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!

課程章節

  • 15 個章節
  • 85 堂課
  • 第 1 章 Welcome and Course Introduction - What is it all about?
  • 第 2 章 Introduction to Strategic Management & Strategy - Quick start
  • 第 3 章 Set Strategic Goals - What do you actually want?
  • 第 4 章 Complete a Strategic Analysis - What is your starting point?
  • 第 5 章 Work out Strategic Options - What are your options?
  • 第 6 章 Strategic Decision Making and Implementation - Which option(s) to choose?
  • 第 7 章 Wait, the classic approach does not (always) make sense!
  • 第 8 章 Deep Dive - Learn More Methods for Creating and Applying your Strategy
  • 第 9 章 Deep Dive - More Methods for Conducting a Strategic External Analysis
  • 第 10 章 Deep Dive - More Methods for Conducting a Strategic Internal Analysis
  • 第 11 章 Deep Dive - More Methods for Creating Strategic Options
  • 第 12 章 Deep Dive - More Methods for Implementation of Strategies
  • 第 13 章 Case Study - How to Develope a Strategy in Practice
  • 第 14 章 Summary, Congratulations and Goodbye
  • 第 15 章 Next Steps to Take

課程內容

  • Develop strategies for companies, business and products
  • Apply strategy development methods
  • Manage companies strategically
  • Develop business plans & concepts


評價

  • M
    Matthew Brown
    5.0

    Love all the tools and examples. Great job!

  • L
    Lauren Black
    3.0

    It's good information, but I was frustrated that my progress disappeared. I also don't like the model of giving other students feedback when it's an independant study format.

  • I
    Iryna Surovtseva
    5.0

    I love all courses Julia. Very interesting presentation of information in simple language. Everything is practically applicable. Visual tools, schematics and visualization reinforces this course

  • S
    Sangeeta Jainapur
    5.0

    I am learning different types of business strategies and when to use them and when to combine both

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