Customer Research for Product Owners | Agile 2025

Master customer research, A/B testing & data analysis to make smarter product decisions. For Product Owners & Managers

New for 2025! Master customer research and data-driven decision-making to build products customers actually want.

Stop guessing. Start knowing.

The best Product Owners and Product Managers don't rely on gut feelings—they use real customer insights to shape decisions, reduce risk, and validate ideas before investing time and money.

This course is your hands-on guide to Agile customer research, statistics, and scientific decision-making—from foundational methods to advanced experimentation and data literacy.

Created as part of the PO Academy series by Masha Ostroumova, an enterprise Agile coach with 10+ years of experience in product strategy, this course is designed to help you evolve into a confident, evidence-driven Product Owner.

WHAT YOU'LL LEARN

Master modern research techniques

• Go beyond surface-level feedback to uncover deep customer insights

• Apply qualitative and quantitative research: interviews, surveys, focus groups, observational studies

• Use A/B testing and MVP validation to test hypotheses like a scientist

Make smarter, data-driven decisions

• Use Agile-friendly data practices to reduce waste and validate ideas

• Interpret results with statistical tools—no PhD required

• Plan experiments, track outcomes, and iterate with confidence

Ask better questions, get better answers

• Learn how to frame powerful, unbiased questions

• Avoid the most common (and costly) mistakes in customer research

• Turn insights into actionable business and marketing strategies

Align research with strategy

• Help your team make faster, more customer-centric decisions

• Apply real-world examples from competitive markets

• Use ready-to-use research templates and decision frameworks

WHO IS THIS COURSE FOR?

• Product Owners & Product Managers looking to sharpen research and strategy skills

• Business Analysts, Marketers, and UX Designers who want to lead with data

• Scrum Masters & Agile Coaches supporting customer-centric teams

• Aspiring tech professionals breaking into product roles

COURSE FEATURES

• Interactive quizzes, real-life case studies, and hands-on activities

• Access to ready-to-use research templates and decision frameworks

• AI-powered support (ChatGPT+ subscription required) to help you apply what you learn in real time

• Subtitles in 10 languages: English, French, German, Hindi, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Ukrainian

• Taught by an instructor with 145,000+ Udemy students and enterprise Agile coaching experience

ABOUT YOUR INSTRUCTOR

I'm Masha Ostroumova, founder of Agile Apothecary and enterprise Agile coach. I've trained and coached hundreds of Product Owners, helped launch products in highly competitive markets, and led Agile transformations at McKinsey, Rakuten, and Indeed. My mission is to help you become a product leader who doesn't guess—but knows.

Become the decision-maker everyone trusts

Customer research isn't just a box to tick—it's your competitive advantage. In 2025, the best ideas will come from those who listen, measure, and learn faster.

Enroll now to take your skills—and your product decisions—to the next level.