課程資料
課程簡介
Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
Marketing is an essential aspect of any business, and it is critical to execute marketing campaigns effectively to achieve the desired results. In this course, you will learn the fundamentals of marketing project management and how to plan, manage, evaluate, and execute marketing campaigns within budget and on time.
The course covers various aspects of project management, including risk management and mitigation, market research, data analysis and presentation, and creating business cases for marketing proposals. These concepts are essential for ensuring successful marketing campaigns that meet business objectives. By learning these skills, you will be able to develop and execute marketing campaigns that are both effective and efficient.
This course is particularly helpful for CIM students who are working in the Project Management Marketing Unit. The guidance provided in the course will aid in completing the assignment for the subject. The course covers all the essential aspects of project management in marketing, from project planning to evaluation.
In conclusion, this course is a must for anyone who wants to develop and execute successful marketing campaigns. By learning the fundamentals of project management in marketing, you will be able to deliver marketing campaigns that meet business objectives and achieve desired results. Whether you are a CIM student or a marketing professional, this course will equip you with the skills you need to succeed in your marketing career.
課程章節
- 4 個章節
- 18 堂課
- 第 1 章 Project Management in Marketing - Intro
- 第 2 章 The Project
- 第 3 章 Methodologies
- 第 4 章 Risk Management
課程內容
- Analyse risks
- Risk Management and Mitigation
- Presenting Data
- Produce Business Case
此課程所涵蓋的技能
評價
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CCelina Sczyslo
The course contains many useful tools and explains their use and purpose well. I am slightly missing the direct connection to marketing, as so far, only the few examples mentioned to explain some concepts were marketing-related, but the overall concept of project management does not seem applied to marketing yet in my opinion - or it at least does not match my expectations regarding this.
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NNamitha Madhu
A great course for understanding the basics of project management in marketing.
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LLaurence Dela Cruz
the video seems so old
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TTala Khyami
i wish it was a bit updated