Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 31 Minute(s)
Language
English
Taught by
Eric Schwartzman
Rating
3 views
Course Overview
Use social media for sales, marketing and service without violating US Federal Trade Commission Disclosure Guidelines
If you don’t know how to make the required legal disclosures when you tweet or Facebook for work, this course shows you how.
Deceptive advertising investigations by US Federal Trade Commission for promoting products on social media without including the required disclosuree have catastrophic results.
If you’re a marketer, this course could save you millions of dollars.
If you’re an agency, it could keep you out of bankruptcy court.
And if you’re a social media practitioner, it could save you from becoming unemployable.
This course will teach you how to leverage social media for work without violation FTC dotcom disclosure regulations.
Course Content
- 3 section(s)
- 12 lecture(s)
- Section 1 Getting Started with Social Media Disclosure
- Section 2 Disclosure Best Practices
- Section 3 Impact of Disclosure and Nondisclosure
What You’ll Learn
- Which types of social networking profiles require disclosures, and which ones don’t
- What types of post, shares and tweets require disclosures, and which ones don’t
- Where you need to make social media disclosures and when they’re required
- How those disclosures should be made to minimize the likelihood of incurring fines or penalties
- Understand guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more
Skills covered in this course
Reviews
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TTraci Wilson
Actually actually one of the most boring courses I’ve ever sat through.
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SShem Rocke
Very informative and it will help in the smooth flow of business for me with regards to moral and legal implications for my organization
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TThomas J. Curry
A lovely course on the implications of the FTC guidelines and rules concerning posting on Social Media. Enlightening to say the least and easy to understand.
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AAndrew Bushard
Nothing new here if you have read or watched anything regarding FTC disclosure, however, this course does serve a refresher to help you pinpoint how you can comply. The narration was on the dry side, so I encourage the creator(s) to liven things up some if they even revise this course.
