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Attract Great Candidates By Creating A Stand Out Job Advert

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  • 1,501 Students
  • Updated 11/2016
4.4
(570 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 21 Minute(s)
Language
English
Taught by
Debbie Yarwood
Rating
4.4
(570 Ratings)
3 views

Course Overview

Attract Great Candidates By Creating A Stand Out Job Advert

Struggling to get the best applicants? It could be time to overhaul your job advert

If you’re struggling to get the right candidates applying for your job, it could be time to overhaul your job advert. 

Be honest.  If you saw your advert on an online job site, would it excite you enough to apply? 

During this course, you will learn how to write a job advert that your ideal candidates won’t be able to resist

·         Write opening lines that will make them want to read more

·         Describe the job in a way that makes it come to life

·         Call out to the applicants you want by focusing on what really matters

·         Give the right candidates a compelling reason to apply

Create A Job Advert That Is Ready To Post Before The End Of This Course

Training can be a waste of time unless you take action

I designed this course, not just to train you how to create a compelling job advert, but to walk you through the process so you have a completed advert ready to post by the end.

 The course is made up of 15 lectures.   We kick off by looking at what we can learn from an advertising formula that has worked for decades. We delve deeper into research telling us exactly what job hunters want to know about companies before they apply.  We then cover the six essentials needed to capture the attention of those perfect applicants.

Armed with this knowledge, and some outstanding examples from companies that get this right, we then build our job advert section by section. 

In the accompanying workbook, we walk through the transformation of a dull job advert into something that shines.  You will be guided, step by step, on how to do this whether you are bringing an old, lacklustre job advert to life or starting from scratch.

Course Content

  • 10 section(s)
  • 17 lecture(s)
  • Section 1 Introduction
  • Section 2 The 6 Essentials Of A Stand Out Job Advert
  • Section 3 Getting the Structure Right
  • Section 4 Pull Them In With An Attention Grabbing Opening
  • Section 5 What's The Job About?
  • Section 6 Who do you want?
  • Section 7 Why Should They Choose You?
  • Section 8 Getting (The Right) Candidates To Apply
  • Section 9 What Will Motivate Them To Apply
  • Section 10 Final Checks

What You’ll Learn

  • Understand what will tempt your ideal candidates to apply
  • Learn from product advertising to make your advert irresistable
  • Walk through a step by step process to create a stand out job advert
  • Create a compelling job advert by the end of the course

Skills covered in this course


Reviews

  • A
    Amol Bhosale
    3.0

    Good 1

  • A
    Anthony Autor
    5.0

    Helpful and very interesting topic/ training.

  • S
    Saransh Mehta
    4.0

    it was a good course

  • S
    Saniya Khan
    4.5

    Thank you for providing the details about the job advert. The information will be very helpful in our day-to-day work life.

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