Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 26 Minute(s)
Language
English
Taught by
Matt Bailey
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
2 views
Course Overview
Get past the dashboard and find actionable data with confidence.
I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
- Customize Google Analytics to work specifically for your business.
- Dominate the terminology
- Evaluate reports based on your questions
- Segment, contrast and compare
- Find easy "wins" to improve your website
- Track revenue
- Assess the value of your content
I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Course Content
- 9 section(s)
- 42 lecture(s)
- Section 1 Welcome to the Course
- Section 2 Why is Analytics so Difficult?
- Section 3 Understanding Google's Terms and their Concepts
- Section 4 Report the Goal
- Section 5 Develop Context for Better Understanding
- Section 6 Uncover Basic Reports
- Section 7 Learn Analytics Skills to Grow your Confidence
- Section 8 Apply Knowledge to Improvement
- Section 9 Congratulations!
What You’ll Learn
- Understand the Google Analytic Dashboard
- Understand and apply key terminology
- Find popular pages and how they contribute to revenue (or success)
- Troubleshoot poorly performing content or pages
- Track a monetary value for actions, goals and outcomes
- Learn skills necessary for reading Google Analytics reports
- Create goals that provide measurable outcomes for your marketing efforts
Skills covered in this course
Reviews
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wwilliam J. Mullally
It was out of date.
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SSergio Rodriguez
It was , it's just that the screenshots are not in high definition, they look low quality, kind of slightly blurry. The presenter's explanation is super, though.
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JJeremy Leclerc
Not a waste of time if you aspire to become a GA Analysis to find valuable insights and optimize any websites to achieve more conversions AKA $$$. I already knew the potential of GA before taking this course, what this course taught was a concrete direction to really use this tool at its maximal potential, a business base mixed with basic GA data. This course to me is just the confirmation I was right, and now my mind is open and can seek even more GA goldmine insights. If you relate to what I say, you feel so close to understanding Google Analytics but you just need that little something, that voice that tells you where to look, THIS is an opportunity for you.
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GGilad Daliyot
He's fine, he taught me the basics, but was to buissness oriented, and I wanted to get into more technical stuff.
