Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
5 Hour(s) 54 Minute(s)
Language
English
Taught by
Pavel Brecik
Rating
Course Overview
Google Analytics 4 (GA4) course based on real experience including 50 practical examples + 100 quiz questions
This course aims to teach you Google Analytics 4 as a tool, but what is more important is to teach you how to use the data to drive your business.
We'll start with the elementary topics, such as how the measurement works, measurement implementation, basic metrics definition, socio-demo data to website traffic evaluation, UTM parameters, website speed optimization, custom reports, or segmentation.
The course covers Google Analytics 4 (GA4) from the very basics, focuses on understanding the world of digital analytics and sets the foundation for making data-informed decisions.
"Explain very clearly and concisely. Better than Google Analytics own training." - Vivian So
"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!" - Paul Ahmadzai
"I don't normally review so early in a course, but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston
Course Content
- 10 section(s)
- 55 lecture(s)
- Section 1 Basic data description
- Section 2 How the measurement is done
- Section 3 Basic metrics
- Section 4 How to use the tool
- Section 5 What to remember when doing analytics
- Section 6 Google Analytics 4 introduction & setup
- Section 7 Google Analytics 4 - what has changed comparing to Universal Analytics
- Section 8 Google Analytics 4 - Detailed overview, Key event rate and customisation
- Section 9 Google Analytics 4 - Practical tips
- Section 10 OUTRO
What You’ll Learn
- Understand how the tool works, what data is there and the most important find the business value in it
- Learn Google Analytics 4 from the very basic tool setup to advanced custom reports
- Multiple ways how to implement the GA4 measurement
- Know which are important Google Analytics 4 reports
- Among others we'll go through 50 practical examples!
- You'll practice achieved knowledge with 100 quiz questions
- How to think in context and not act hastily
- Ability to make the right data decisions
Skills covered in this course
Reviews
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OOscar Mora
creo que el orden de los videos es incorrecto, pero el contenido es bastante útil. Me gusta
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MMaryna Bystriakova
The videos were not in the right order, I felt like a lot of things were missing. Also, the course is not really fundamental but just gives an overviews of some things here and there. Overall, I got some interesting insights but could have been better.
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AAnnelie Reynolds
An amazing overview and information for someone that know nothing about GA4 - I think there is a space for an entry level course as I had to go back to certain videos to understand. But what works is to have your google analytics already set up with you to go through the course. I also thin the course can be split in two - how to add google analytics to your website and then one where it's already added to show you how it works, but maybe that is still coming, I am still in the middle of the course.
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SSabrina Ramirez
The last part was my favourite! I could use a bit more practice though :)
