Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 20 Minute(s)
Language
English
Taught by
Phil Strazzulla
Rating
Course Overview
HR is becoming marketing - learn how to accelerate your business and career by riding this trend
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind.
More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate.
This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers.
In this course, we'll cover why employer branding matters in the age of transparency, how organizations can build their brands both with large and small budgets, and how to track the effectiveness of your employer branding efforts.
Course Content
- 7 section(s)
- 19 lecture(s)
- Section 1 Why Employer Branding?
- Section 2 Strategy: Building the Career Site
- Section 3 Employee Generated Content
- Section 4 Strategy: Talent Communities
- Section 5 Other Employer Branding Strategies and Tactics
- Section 6 Measuring Results
- Section 7 What's Next
What You’ll Learn
- Build an effective employer branding strategy that focuses on ROI.
- Understand modern candidate behaviors, and how employer branding plays a role in attracting/converting the right people
- A toolset that you can use to start building your brand today
Skills covered in this course
Reviews
-
KKim G.
The return on investment (ROI) calculations provided valuable insights but some sites that linked with the courses were expired, hope it can be update soon by the instructor/platform itself.
-
SSapna Raj
Very useful training
-
AAjit Horo
Insightful
-
SSwathi Vasireddy
It was a good session
