Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
4 Hour(s) 20 Minute(s)
Language
English
Taught by
Alison Wood
Rating
3 views
Course Overview
The 'Rock Your Newsletter' course enables you to quickly learn how to set up a newsletter and grow your audience.
Student Review:
"A great course. I couldn't wait to get on with it. Very reasonably priced and easy to follow. I have made lots of changes to my newsletter opt in and content already. Loved it all! I really like your calm, knowledgeable delivery style. Not intimidating at all"
Do you know how important having a newsletter is to your business?
- Your newsletter helps to build a relationship with your audience
- A newsletter allows you to keep in contact and promote your products and services
- Even if your website went offline, a newsletter list means that you would still be able to keep in contact with your customers
- A newsletter allows you to demonstrate your expertise to potential customers
Before I had set up a mailing list for the first time the whole newsletter process seemed confusing, expensive and more hassle than it was worth...
...then I tried it and I realised why everyone had been recommending it for so long. Doing so made me regret that I hadn't set it up many months before! It doesn't have to be confusing if you have all the steps laid out in front of you. It doesn't have to be expensive if you use a mailing list provider that is actually free for up to 2,000 subscribers. It definitely doesn't have to be a hassle and it can bring you more traffic to your site, more exposure for your products or services and the potential for far more sales.
Don't leave it any longer - and risk missing out on potential customers - start building your mailing list today.
Course Content
- 6 section(s)
- 32 lecture(s)
- Section 1 Building Your Newsletter: An Overview
- Section 2 Newsletter Mechanics
- Section 3 Opt-Ins & List Building
- Section 4 Newsletter Content & Putting It All Together
- Section 5 Additional Material
- Section 6 Bonus Section
What You’ll Learn
- Recognize the importance of growing a mailing list for your business and its value in terms of increased revenue
- Know how to set up a mailing list from scratch using a free provider (up to 2000 subscribers)
- Understand how to create the opt-in form to add to your website, blog or social media so that people can sign up for your newsletter
- Know how to promote your newsletter and encourage people to sign up
- Be able to create your newsletters, including design, so that your mails really stand out
- Have a clear picture of how to generate content for your newsletter and easy ways to write emails
Skills covered in this course
Reviews
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AAndrea Reynolds
Alison's newsletter course is excellent for beginners. My reason for only giving 3 stars is because the version of the software [Mailchimp] was outdated making it extremely difficult to follow. And majority of the course is built around this software. [Please note that I did notify her via the Q&A forum and she did indicate that she was updating the content] I am confident that I can "Rock" my newsletter using the information I have learned in this course. She does expose you to additional software's that you may not be familiar with and gives great suggestions on how to start and grow your list. Alison, had you had the updated version you would have definitely received 5 stars.
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AAurore GERAUD
I'm already working on a newsletter so I subscribed to this course as a way to get more inspiration. And I did get some!
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CChristopher Florke
For a beginner as me, it was very informative and nicely made. Recommend!
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MMirona
This course is for beginners, a good introduction into Mailchimp. I wish there was more info about segments and groups, also some special features, like A/B testing.
