Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 3 Minute(s)
Language
English
Taught by
Liam Quirk, Dr. David Cockayne, Ph.D
Rating
Course Overview
SEO training for beginners including keyword research and link-building in an age of Generative AI
Mastering the art of Search Engine Optimization (SEO) is crucial for professionals utilizing digital marketing in any field. This course serves as an introduction to the core principles and practices that underpin effective SEO strategies.
This course will guide you through the intricacies of SEO, from understanding how search engines work, their algorithms, and website keywords, to implementing practical techniques and building strategies for online success.
Bringing the Course to Life
The owner of a leading SEO agency has teamed up with one of the UK's top marketing professors to deliver an SEO course that isn't just practical, but academically solid at the same time.
Liam Quirk is an SEO evangelist and founder of a leading SEO agency who boasts a decade's worth of experience ranking websites at the top of Google in some of the most competitive industries, as well as helping small companies with a shoe-string budget, stand out on the search engines.
Throughout Liam's career, he has trained colleagues from junior level to advanced level, alongside creating his websites from scratch, ranking them at the top of Google and then selling the revenue.
Dr. David Cockayne, Ph.D is an experienced academic and consultant who has worked with some of the biggest organizations globally in the areas of marketing, strategy, technology implementation, and education.
His work is designed to make you think, reflect, and inspire you to pursue your goals and ambitions equipped with the tools to think and reflect critically and creatively.
About Our SEO Introductory Training Course
The foundation of our course is built around students achieving the following:
Building a Strong Foundation
Grasp the fundamental concepts of SEO and its role in the broader digital marketing landscape.
Dive into the intricacies of search engine algorithms to unravel the mystery behind page rankings.
Navigating the Digital Terrain
Familiarize yourself with major search engines and their respective algorithms.
Explore the dynamic features of SERPs, understanding how they impact user engagement.
Mastering Keywords for Impact
Decode the importance of keywords and their strategic placement in content.
Conduct comprehensive keyword research and develop optimization strategies.
Linking for Success
Understand the significance of link building in SEO.
Uncover ethical and effective link-building techniques for improved online visibility.
Generative AI and SEO
Explore some of the ways GenAI is shaping SEO practices and with what implications for the future.
See how GenAI can be used in the short term to accelerate current SEO functions.
Tools Used In The Course
Throughout this course, we use several tools from beginner to advanced:
Semrush
UberSuggest
Google Trends
Ahrefs
Screaming Frog
SEOQuake
This course is frequently reviewed and updated to reflect current practices, updates and new technologies.
Course Content
- 6 section(s)
- 32 lecture(s)
- Section 1 Introduction To Our SEO Introductory Training Course
- Section 2 SEO and Digital Marketing
- Section 3 SEO Fundamentals
- Section 4 Keyword Research & Strategy
- Section 5 SEO and Generative AI
- Section 6 Link Building
What You’ll Learn
- The SEO Context - Acknowledge the significance of SEO in digital marketing strategies.
- Algorithms - Gain an introductory understanding of the key components of search engine algorithms, how they change, and how to adapt.
- Page Ranking - Understand the basic factors influencing page ranking and how to develop strategies to manage this process.
- Search Engines - Define and describe major search engines (e.g., Google, Bing) and how to
- Outrank Competitors - Explore the functions and features of Search Engine Results Pages (SERPs) and how to leverage them.
- Keywords - Define keywords and their role in SEO, conduct keyword research and analysis, and develop keyword optimization strategies.
- Link-Building Techniques - Create ethical and effective link-building techniques.
- Utilising AI - Proven strategies to advance work using AI tools like ChatGPT
Skills covered in this course
Reviews
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AAhmed Nasir
Thoroughly useful content. Helped me refresh key SEO concepts while enabling a study into the practical use of Generative AI to develop/improve SEO content strategy. The case study on Think Wine Group was particularly insightful. Overall, it's a very good course.
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KKevan Vogler
It was good for reviewing things I already knew, but perhaps don't always think about. It was also good for learning how newer trends, like GenAI can be used in SEO. I would suggest redoing the audio for the course. I found it to be a bit choppy in places and some of the speakers had irregular rythymn/cadence that made them a bit difficult to follow.
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AApoorva Wadhwa
While the whole course was very informative and gave me a good holistic understanding of SEO as a beginner, twice in the duration of the course, the voice of the lecturer broke off midway and I was left to understand the slide by myself basis the text on the slide. Would have also appreciated a quick recap of everything covered at the end.
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GGus Gately
Great course for anyone looking to start a career in Search Engine Optimisation (SEO) or building their own website and want to learn the Fundamentals of SEO. The keyword research and strategy section in particular is very insightful! Would highly recommend it to anyone interested in SEO!
