Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 48 Minute(s)
Language
English
Taught by
Carol Springer
Rating
Course Overview
Basic training for Salesforce Pardot users or managers - updated in 2025
Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.
This is an introductory course for the Salesforce Marketing Cloud Account Engagement, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.
If you are a Salesforce user looking to build your skills in 2025, this is a great resume builder. NOTE: Access to Account Engagement is required to do the lessons.
The instructor is open to answering any of your questions and very engaging!
Course Content
- 10 section(s)
- 53 lecture(s)
- Section 1 Introduction
- Section 2 Course Goals
- Section 3 Terms and Foundation
- Section 4 Tour
- Section 5 Diving In: Prospects
- Section 6 Capturing Leads From Your Website: Forms
- Section 7 Landing Pages
- Section 8 Email Template
- Section 9 Lists and Sending
- Section 10 Automations
What You’ll Learn
- You will understand the power of Pardot and the variety of features it offers
- You will understand how Pardot fits into the Salesforce universe
- You will learn how to capture web visitors into known leads
- You will learn how companies deliver customized emails by the masses
- You will be able to create target lists based on Salesforce data fields
- You will be able to set scoring to prioritize prospects
- You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
- You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take
Skills covered in this course
Reviews
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DDevika Hegde
good
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SShubhangi Singh
NA
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FFelipe de Padua Alves
Very basic information.
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SSiphiwe Madi
Amazing learning material - delivery was great. Instructor goes through the key aspects of the tool and also refers to further material to learn more. It was easy to follow - I was able to focus through the course. I will repeat the course to re-instate the learning.
