Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 34 Minute(s)
Language
English
Taught by
Samy Thuillier
Rating
Course Overview
Learn to Create A/B Tests, Interpret Results & Make Data-Backed Decisions through handy examples using Google Optimize
Google Optimize is the free A/B testing and experimentation tool from Google (paid version is called Google Optimize 360). Its ease of use, its completeness and its free nature make it an essential tool for anyone who wants to improve the efficiency of their website today.
In this course, you are going to learn everything you need to start using Google Optimize through theory and practical videos. Starting from very basic notions such as, what is Google Optimize and A/B Testing and how it works, we will dive into advanced concepts such as, how to do advanced tests and improve average revenue per user thanks to experimentation.
At the end of this course, you will :
Master all the types of tests available in Google Optimize
Know how to create the right test strategy for your website, depending on your objective
Make better decisions for your website based on data
You don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.
We are going to be a great team. See you on the course!
Course Content
- 4 section(s)
- 18 lecture(s)
- Section 1 Course Introduction
- Section 2 Part 1 - Set Up Google Optimize Easily
- Section 3 Part 2 - Run Your Own Experiments in Google Optimize
- Section 4 Part 3 - Run Advanced Experiments & Understand the Use Cases
What You’ll Learn
- Master Google Optimize interface like a pro
- Set up your Google Optimize Account in less than 5 minutes
- Create your first A/B Test using Google Optimize even if you don't know code
- Conduct Redirect Test and Multi-Variate Testing (MVT) using Google Optimize
- Conduct Advanced tests: Personalization & Banner template tests using Google Optimize
- Understand Google Optimize Reports & Make decisions based on data
- Understand the Use Cases of Google Optimize for E-Commerce, Landing Pages & other websites
Skills covered in this course
Reviews
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KKrista Lopez
Thanks for this course, I think Google Optimize will move to be part of GA4-I'm just curious if you can still setup or optimize something in GA4.
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DDana M Richards
Great course. I just wish Optimize was not sunsetting soon. It would be great to add real use case scenarios examples displaying how to analyze and conduct testing.
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JJuan Iriarte Soliz
Was a Good course, but I would like more real use cases.
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BBruno Laurenzano
It's what I expected for the duration of the course. It would be nice to go deeper on some topics, and talk about good practices when running tests and analyzing the results.
