Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 44 Minute(s)
Language
English
Taught by
Alan Sharpe
Rating
1 views
Course Overview
How to write copy that sells products online. Online copywriting tips for shopping carts and online store pages.
You face three challenges when it comes to selling products online:
1. The sales process starts long before your buyers land on your product page
2. Potential customers can't handle your product
3. Potential customers can't talk to a salesperson (the way they do in a store) before they buy
To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing how and where and why this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.
To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:
page title tags
page description tags
short product descriptions
long product descriptions
image alt tags
offers
upsells
guarantees
This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.
Course Content
- 1 section(s)
- 12 lecture(s)
- Section 1 Introduction
What You’ll Learn
- Write product descriptions that rank well in search results
- Write product descriptions that appeal to potential buyers
- Choose photos and images that help to sell products online
- Write copy that tells buyers things they can't discover from visuals alone
- Craft offers that motivate buyers to buy products online
- Write guarantees that remove objections and persuade prospects to buy
- Write copy that upsells buyers while improving their buying experience
- Write effective short product descriptions
- Write effective long product descriptions
Skills covered in this course
Reviews
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HHadassa Cazir
Good course but I still do not know or have a frame work or a workbook to write a good product description. I do not know what else to tell you except that I am really disappointed!!!
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NNicky Fitz
The course was quick and to the point. Alan Sharpe provided actionable steps for writing product pages and descriptions. He also showed relevant examples that helped to clarify his points. Excellent course!
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TTeresa Pierre
The instructor is very knowledgeable about copywriting and his examples are very clear. He is very descriptive with his examples and he makes it very easy to move through the course.
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JJacky Jiang
Great course, a bit of a quick speaker, but that's not a problem at all due to the playback speed adjustment available on each video.
