Learn Google Analytics 4 and Looker Studio with AI (Gemini)

Master GA4 and Looker Studio (Data Studio), plus explore new AI features to simplify your reporting (Gemini in Looker)

Unlock your full potential by mastering not just one, but two powerful tools: Google Analytics 4 and Looker Studio!

In this practical, concise course, you’ll learn how to use Google Analytics 4 to interpret your data, enhance user experience, and optimise your website’s performance. You’ll also gain hands-on experience building interactive dashboards in Looker Studio to communicate insights visually and effectively.

And as a bonus, you’ll get a first look at AI-powered features in Looker Studio (Gemini), including how to:

• Use the Formulas Assistant to generate custom fields by simply describing what you need

• Export reports to Google Slides for seamless sharing

• Compare Looker Studio with Looker Studio Pro

Even if you’re short on time, this course will give you the knowledge you need to confidently use these tools—without needing to dedicate weeks of study.

WHAT WILL YOU LEARN?

• Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio

• How to use Google Analytics 4 and interpret your data to enhance user experience and site performance

• How to create interactive dashboards in Looker Studio to communicate your data visually and effectively

• Key concepts to help you interpret your data correctly

• To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing

• Editing predefined reports and building reports from scratch in Google Analytics 4

• Creating an account and setting up a property in Google Analytics 4

• Connecting Google Analytics 4 to Looker Studio

• Exploring a variety of charts and when to use them (Looker Studio)

• Different techniques for filtering your data (Looker Studio)

• Making your reports more interactive and appealing to the end user (Looker Studio)

• Creating custom fields (Looker Studio)

• Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)

• Adding Google Analytics 4 tracking to your reports (Looker Studio)

• Get started with Looker Studio AI (Gemini): formulas assistant, and export to Slides

ABOUT ME

My name is Barbara Mackey and I’m a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.