Udemy

Landing Page Optimization & Design for Digital Marketing

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  • 164 Students
  • Updated 9/2017
4.1
(24 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 37 Minute(s)
Language
English
Taught by
iMarket XL, Max Cord
Rating
4.1
(24 Ratings)
2 views

Course Overview

Landing Page Optimization & Design for Digital Marketing

Design effective marketing landing pages and optimize them for UX, conversions & engagement - 100+ REAL EXAMPLES INSIDE

Did you know the human attention span is shorter than a goldfish’s?   

Goldfish = 9 seconds   

Humans= 7 seconds   

With an attention span shorter than a goldfish, your landing pages have a lot of work to do in a short amount of time.   


With just one page, you have to entice and interest people with your product and services, convince them to take the most beneficial next step, and provide them with contact information for assistance should they need it. That's a lot of pressure for just one page, so it's important to follow the best practices to creating an eye-catching and effective landing page design.


On this course we'll break down hundreds of the top-performing landing pages online right now and see what they are doing (or failing to do).

With over 100+ Real Landing Pages Analyzed, we will see the strategies and design elements they use to retain people's attention, inspire action, and boost conversions. 

You'll also learn how to optimize your landing page designs for maximum conversions by increasing the effectiveness of individual elements like: 

  • Headlines

  • Call-to-actions

  • Backgrounds

  • Images

  • and more!

Every landing page needs to have a clear and focused goal. By having a particular action in mind, like a button or an email form, you will be able to guide your visitors into taking a specific action, whether it's a purchase or an email subscription, that's entirely up to you. 

So, take this course now, and let's start designing stunningly effective landing pages!

Course Content

  • 6 section(s)
  • 27 lecture(s)
  • Section 1 Introduction to Landing Pages
  • Section 2 Let's Review Some Landing Pages
  • Section 3 Anatomy of Headers - Backgrounds
  • Section 4 Elements of Effective Landing Pages
  • Section 5 How to Make your Headlines Stand Out
  • Section 6 Conclusion

What You’ll Learn

  • Understand the importance of well-designed landing pages
  • Design effective landing pages
  • Create action-guided headlines and landing page elements
  • Analyze other people's landing pages and conclude what they did right or what they could improve


Reviews

  • G
    G.paolo Manfredini
    3.5

    Buon corso, bisogna implementare gli argomenti per renderlo ottimo

  • M
    Mugur Baloiu
    5.0

    Very well explained and full of helpful information no matter what your your skills level are, for sure you'll find this interesting.

  • S
    Samantha Grycowski
    3.5

    The first half focused a lot on design, which I already have knowledge in as a graphic designer. I did enjoy the WHO, WHAT and WHY approach for writing headlines. Thanks.

  • K
    Kimberley R. Haas
    4.5

    This is great! it is exactly what i have been looking for. When is the rest of the course coming out? it says February, but it is now June?

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