Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 16 Minute(s)
Language
English
Taught by
Edgars Boitmanis
Rating
Course Overview
Learn how to build insightful reports from Google Analytics, Google Ads and Search Console data.
This course will cover how to build an actual report that is used in a digital agency to highlight website's performance data to it's clients. It will show you how to connect your data sources from Google Analytics, Google Ads and Search Console as well as the Supermetrics data plugin. Creation of the following reports will be covered within this course:
Traffic By Default Channel Group
Traffic Trends
Landing Page Performance
Device Category Performance
Browser Performance
Referral Traffic Information
Revenue By Location
Brand vs Non-Brand Search Queries
Top Organic Search Landing Pages
Google Ads Overview
Conversions By Type
Assisted Conversions
Furthermore, the course will go into depth about what insights you should be looking for in order to uncover the story behind the data and how to present this information to the client.
Course Content
- 4 section(s)
- 13 lecture(s)
- Section 1 Introduction
- Section 2 Google Analytics
- Section 3 Search Console
- Section 4 Google Ads
What You’ll Learn
- How to create Digital Marketing reports in Google Data Studio
- Use data from Google Analytics, Google Ads and Search Console
- Multi Chanel Data Import Workarounds
- Build A Real Report for your or client's website
- Brand Vs Non-Brand Search Queries
Skills covered in this course
Reviews
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PPreston Williams
Thank you, Thank you, Thank you for putting this course together. It is exactly what I was looking for. Now I know how to put these reports together for myself. I am no longer at the mercy of the management company running my ads. However, the audio sounded garbled at times and the video was not clear at times. I think this is a fault of the platform and may not be from the original source. Repeating, I totally appreciate this course
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SSEO Auckland Chap
It was good and enough for me to show clients high level data, which they need to see. The final section, mentioned that you needed to purchase 'Super Metrics' to be able to add the last table - Assisted Conversions.
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HHanspeter Gisiger
Das Prinzip der Datendarstellung sehr gut erklärt.
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RRuotian Xu
Good match for what I was looking for. Thanks for showing how to use data studios to visualize GA analyses.
