Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 54 Minute(s)
Language
English
Taught by
Scott Selsor
Rating
Course Overview
Don't miss out. The future of copywriting is digital—get the basics on writing for digital marketing here.
Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective:
- Emails and Landing Pages
- Display Ads
- Facebook Ads
- Google Adwords and Native Ads
- Website Content
- Tips for Getting a Job, and more
This beginner's course for web writing is perfect for novice copywriters, students wanting to learn more about digital marketing and working copywriters who may have missed out when the digital revolution changed the game for marketers. It's also great for digital marketers who need to know how copy is different on the web.
Scott Selsor is a southern guy who became an award-winning digital copywriter in Los Angeles and wants to share the insights he's gained from 10 years in the evolving world of digital marketing—and the things that have changed recently.
Course Content
- 10 section(s)
- 15 lecture(s)
- Section 1 Welcome to a lucrative career
- Section 2 Introduction
- Section 3 Universal Best Practices For All Digital Channels
- Section 4 Email
- Section 5 Display
- Section 6 Facebook Ads
- Section 7 Google Text & Display
- Section 8 General Web Content Overveiw
- Section 9 Finding a Job as a Digital Copywriter
- Section 10 Close
What You’ll Learn
- The basics of copywriting for the digital medium and how it differs for writing for print advertising. This is an overview of the digital landscape and best practices for writing in each channel—email, website, display and social. (Plus tips on building a portfolio and getting a job as a digital copywriter.)
Skills covered in this course
Reviews
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AAndrew Okwusiuno
The course offered a rich guide to writing across digital platforms. Nice course.
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RRaegan Krista
Great info as a start. Unfortunately, the course hasn't been updated in a few years and many valuable links are broken. If you can live without the full practical element, you'll be OK.
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KKaty
The link to the tips in the 3 session is broken. No way to access content. TIPS FOR EFFECTIVE ....
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TTricia Gray
Very helpful and current advise for a reemerging writer into the digital landscape! thank you
