Course Information
Course Overview
Create a digital marketing plan, focus on your most profitable customers, and provide them with exceptional content
This course will help you to create exceptional digital marketing content. Not just great content, all about you, but exceptional and engaging content that inspires, motivates and drives people to do things.
I have included lots of practical thinking, ideas and checklists to help reinforce your learning through the videos you'll watch.
As you work your way through the course you'll build a digital marketing plan, that will ensure you focus on the most important customers, the profitable ones, create a clear and engaging customer journey for them and then fuel it with your exceptional content.
This course is based on the Rule of Thirds, my proven and successful balance of content strategy, that is used across the world by successful digital communicators, marketers, and businesses both large and small.
I've taken thousands of people through this course on a face-to-face basis, consistently scoring 9/10 or 10/10 in feedback and I am excited to offer it to you here on Udemy. I hope you enjoy it, I'm always on hand to answer your questions so please message me and I look forward to the journey with you.
- Neil Wilkins
Course Content
- 10 section(s)
- 16 lecture(s)
- Section 1 Introduction
- Section 2 Plan : Setting Your Mission
- Section 3 Plan : Spotting Market Trends
- Section 4 Plan : Digital Strategy
- Section 5 Optimise : Personas
- Section 6 Optimise : Customer Journey
- Section 7 Optimise : Content Strategy
- Section 8 Deliver : Websites
- Section 9 Deliver : Social Media
- Section 10 Deliver : Campaigns, Events & Launches
What You’ll Learn
- Plan and deliver measurable and highly effective digital marketing
- Write exceptional, engaging and useful digital content
- Have the tools and expertise to learn from everything you do and continuously improve
Skills covered in this course
Reviews
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DDezz Mahlangu
learnt quite a lot.
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EEsther Amos Pawar
It was insightful. It would have been great if the audio quality was better. Couldn't hear clearly.
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DDeepta Rao
More information and examples of defining the customer journey would make the concept even more clear
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JJackielou Salonoy
very good information shared and are relatable.