Course Information
Course Overview
Marketing and Sales Fundamentals for Absolute Beginners
This course is designed for people who are confused and frustrated by marketing and sales.
If you’re a natural salesperson or an experienced marketer, this course is not for you.
You won’t enjoy it because it’s going to explain things you already understand, like how to get a complete stranger to gladly pay for your product or service.
But, if you’re like most people, who see marketing as a black art and get ginchy even thinking about being salesy, you’ve found your safe spot.
In this course, I teach you the fundamentals of marketing success in a simple, step-by-step process.
Once you’ve completed the course you’ll understand:
How marketing works
What causes people to choose one product or company over another
How to make your offering the easy choice
And finally, how to create a marketing machine that will pump out a steady stream of new customers for years to come.
You know, How to Build A Customer Factory for your business
So, come along with me on a journey to marketing success.
I’ll see you on the inside.
What Students Say About How To Build A Customer Factory
Excellent Teacher, Great Course. Frank is a natural teacher. The course is full of solid information and clear, simple steps. Going through it feels like you're having a conversation directly with Frank.
Nate D.
Solid marketing advice without the buzz-words. Frank delivers solid advice on creating a 'customer factory' without crazy market-speak. He uses simple examples to make his step-by-step process easy to understand, and the steps are easy to follow. He covers everything from your elevator speech to automated customer creation.
Mike T.
A comprehensive and well-explained course on the complexities of establishing and maintaining a viable customer base!
G. Artley
The instructor has a very common sense and easy to understand approach to growing clients.
Martin S.
Having taken numerous online courses and attended a multitude of seminars regarding marketing, sales and customer retention, this course OUTSHINES ALL OF THEM, COMBINED! I highly recommend this course to anyone who has a desire to be successful and prosperous in their sales or marketing career.
Jason S.
Frank Felker has created a comprehensive, detailed yet easy to understand, important course which every aspiring entrepreneur, business owner or corporate executive needs to take. Nicely presented, well organized, I have enjoyed learning (and re-learning) things from watching Frank's presentation.
Michael W.
Course Content
- 9 section(s)
- 56 lecture(s)
- Section 1 Introduction
- Section 2 How Successful Small Business Marketing Works
- Section 3 Design Your Customer
- Section 4 Pick Your Process
- Section 5 Tool It Up
- Section 6 Turn It On
- Section 7 Build Your Customer Factory
- Section 8 Your Free Bonus Material
- Section 9 Additional Food For Thought
What You’ll Learn
- Why your marketing isn't working and what to do about it
- Why people choose one product or company over another
- How to generate lots of sales without being salesy
- How to make your offering the easy choice
Skills covered in this course
Reviews
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RRob Venter
Excellent
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RRakesh Kumar
Okay, Not so informative.
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SStephen Findlay
having studied internet marketing for 7 years under 4 different mentors i can honestly say that this course is about 85% fluff
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JJohn Hayes
Although I'm familiar with some of the concepts already, the explanations as to how they work and knit together are really excellent. I can see the potential of using the system for my business but more importantly I can see that I can actually implement it. I'm looking forward and excited about seeing the results for my business.