Udemy

Digital Marketing Mastery for Real Estate Agents

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  • 156 Students
  • Updated 3/2023
4.3
(24 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
5 Hour(s) 21 Minute(s)
Language
English
Taught by
Mike Wood
Rating
4.3
(24 Ratings)

Course Overview

Digital Marketing Mastery for Real Estate Agents

Learn how to leverage online marketing to get more leads for your real estate business.

Tired of cold calls? Even more tired of knocking on doors or handing out flyers? Then you need to dive deep into the world of digital marketing.

In a 2022 survey, real estate agents reported receiving more than 60 percent of their real estate leads through social media. That's right, 60 percent. And this is only ONE FORM OF DIGITAL MARKETING.

In additional to social media marketing, this course will teach you:

  • The importance of using digital marketing as a real estate agent.

  • How to brand yourself online through social media and review websites.

  • Why you need to have a website (including how to choose a domain name, webhost, and creation of a website).

  • The basics of content marketing and how to use it to your advantage (including content writing, eBooks, how-to-guides, infographics, videos, and podcasting).

  • How to leverage public relations to increase your brand presence.

  • The ins and outs of email marketing and how to integrate it with social media to create high-converting sales funnels.

  • Social media marketing best practices including how to use Facebook, Instagram, LinkedIn, YouTube and TikTok to get more leads.

  • How to advertise through social media and Google Ads.

Find out how your colleagues are getting all these leads without cold calling. By implementing the principles taught in this course, you can increase your leads and revenue as a real estate agent.

Course Content

  • 9 section(s)
  • 36 lecture(s)
  • Section 1 Introduction
  • Section 2 Website Creation
  • Section 3 Claim Your Brand
  • Section 4 Content Marketing
  • Section 5 Public Relations
  • Section 6 Email Marketing
  • Section 7 Social Media Marketing
  • Section 8 Advertising
  • Section 9 Additional Lessons

What You’ll Learn

  • Understand the importance of digital marketing and how to use it to gain more real estate leads.
  • Learn how to brand yourself online through social media, Google Business profiles, and real estate review websites.
  • Understand the importance of having a website and how to use it to attract potential clients.
  • Learn the various forms of content marketing and how to apply them, including blogging, using eBooks, videos, infographics, and more.
  • How to use email marketing to get more clients into your sales funnel, including welcome emails and clickfunnels.
  • Master using social media as a form of online marketing, including best practices for platforms such as Facebook, Instagram, and LikedIn.


Reviews

  • Z
    Zaiton Binti Taib
    5.0

    Good info.

  • R
    Raphael L Andrew
    3.0

    It should get beginners off on a sound footing.

  • R
    Richard Olorunyomi
    4.0

    He is clear and concise

  • C
    Chihiro Nakajima
    5.0

    Easy to follow clear content👍

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