Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 27 Minute(s)
Language
English
Taught by
Matthias Kaiser (Head of CRM | Certified Email Marketing Manager)
Rating
Course Overview
Newsletter, SMS & Popups: What's it like to be a CRM Manager? By Matthias, Director of Marketing Retention
Are you searching for your next challenge? Did you just graduate and wonder in which job area to start? Or did you just found some job adverts searching for a cryptic "CRM Manager" in digital marketing?
I will teach you in this course, what a CRM Manager or Email Marketing Manager does, how the job chances are in this area and how the salary expectations can look like. In a short overview over different aspects of CRM, I show you this in an easily digestible way.
The focus of this course is NOT to teach you every aspect about CRM. In contrary, we will focus on learning WHAT CRM is, HOW it is done, HOW to apply for such a role and WHAT to expect from the day to day CRM and E-Mail Marketing Manager job. In the end, it's not about email only but also very many other channels.
Like this, you should be ready to step into the next phase of getting to know the basics how to upsell and cross-sell customers, retain and reactivate them based on a marketing crm calendar. The strategy is crucial for a crm manager, so that's definitely a key to your success.
Happy to have you here!
Course Content
- 6 section(s)
- 25 lecture(s)
- Section 1 Introduction
- Section 2 What is CRM? A compact overview to give you a basic knowledge.
- Section 3 What's it like to work as a CRM Manager?
- Section 4 Perspectives, salary & challenges
- Section 5 Tips & tricks for your CV & resume when applying in CRM
- Section 6 Conclusion
What You’ll Learn
- What an everyday job of a CRM Manager looks like
- The importance of CRM & Email Marketing in a company
- The job chances and salary ranges in the area of CRM & E-Mail Marketing
- Tips and Tricks for your CV / resume and the interview process for a CRM role
Skills covered in this course
Reviews
-
CChristian Sander
Könnte definitiv ein Update gebrauchen. Kratzt wirklich nur ganz grob an der Oberfläche. Und ja, das Englisch hier und da ist auch nicht "Director-level-like".
-
WWei Li Ng
It removes the confusion about what a CRM manager is expected to do. It’s amazing that so many companies are looking for CRM professionals but I had to take this course to understand what they are looking for. The truth is CRM is a catchall term for a type of digital marketing and Matthias does a good job of explaining why job descriptions differ, and the myriad of responsibilities of CRM professional can expect to have depending on the company. As a digital market without a digital marketing background, I found this course extremely worth the fee if only to dispel my confusion when it comes to job hunting for CRM roles.
-
LLoryn Hunt
This was great! Although this was more of a beginner/introduction to CRM, I have actually been working in Email Marketing/CRM for almost 2 years now. My manager recently left so I am being looked at to potentially fill this role! This was great to really retrace some things I've learnt in CRM over these months and definitely learn some new things as well. Thanks!
-
NN. F.
I really enjoyed this course! Matthias was very thorough, full of useful information and very encouraging. I think he would be a great mentor and a type of leader anyone starting this career path needs. Especially when he shares how to be effective with reporting, when to think differently, how to stand out, making mistakes to learn, and so much more. I do recommend the course! and I recommend Matthias to consider a mentorship program!
