Udemy

Google Ads For Small Business

Enroll Now
  • 3,925 Students
  • Updated 9/2018
  • Certificate Available
4.4
(40 Ratings)
CTgoodjobs selects quality courses to enhance professionals' competitiveness. By purchasing courses through links on our site, we may receive an affiliate commission.

Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 48 Minute(s)
Language
English
Taught by
Dennis Hennigan
Certificate
  • Available
  • *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
4.4
(40 Ratings)
3 views

Course Overview

Google Ads For Small Business

Become the marketing king or queen of your own business. Learn how to run extremely profitable ads with Google Ads.

What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?

Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.

For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.

Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session. 

Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition. 

In simple terms, you're using small end products/services to offset the cost of acquiring a new customer. 

When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.

This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.

Some of the best lessons in the course include:

  • Setting up KPI reports

  • Spying on competitors ad performance

  • Finding high quality keywords

  • Setup remarketing ads

  • Breaking down ad performance

  • Setting up highly profitable ads for your small business

This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course. 

I hope to see you on the inside of this jam packed course.

Course Content

  • 3 section(s)
  • 23 lecture(s)
  • Section 1 Introduction
  • Section 2 Ad Creation
  • Section 3 Data Reporting And Remarketing Ads

What You’ll Learn

  • Create Profitable & Successful Ad Campaigns in Google Ads
  • Generate Quality Leads & Sales From Quality Paid Ads
  • Easy To Set Up Reports To Analyze Ad Performance
  • Create Custom Audiences To Better Target Your Audience


Reviews

  • C
    Cesar Rodriguez
    3.0

    Felt a bit rushed and like we could have gone in more detail. But great crash course and overview of Google Ads

  • M
    Michael Velez
    5.0

    I love how straight to the point his lessons are thank you so much!

  • D
    David Ayala
    5.0

    This is what people need. Something fast. Hopefully the instructor can expand the biding strategies into a separate course for already hands on the mud ex-alumnis.

  • R
    Roger Barrow
    4.0

    So far the instructor is going through the correct steps towards setting up a good Google Ads campaign.

Start FollowingSee all

We use cookies to enhance your experience on our website. Please read and confirm your agreement to our Privacy Policy and Terms and Conditions before continue to browse our website.

Read and Agreed