Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
0 Hour(s) 38 Minute(s)
Language
English
Taught by
Anil Batra
Rating
Course Overview
Learn Retargeting or Remarketing and how to use Facebook pixel to drive more conversions and sales via FB Marketing Ads
Retargeting also knows as Remarekting is a very powerful strategy if used effectively.
In this course I will teach you everything you need to understand Retargeting and effectively use Retargeting with Facebook. Facebook has millions of users, learn how to use Facebook reach to effectively reach your target customers.
This course is your step by step guide to Retargeting/Remarketing with Facebook. The fundamental of Retargeting you will learn in this course apply to any Retargeting platform not just Facebook.
Understand what Retargeting is
Learn how Retargeting works
Design the correct retargeting strategy for your business
How to set up retargeting in Facebook Ads manager
Retargeting pitfalls and how to avoid them
With retargeting you can improve the ROI of your marketing efforts. So get started and learn how you can use it to drive more conversions and customers.
The concepts of retargeting you will learn also apply to other retargeting networks such as Google Ads (previous Google AdWords) though implementation is unique for each platform. In this course we will focus on Facebook Retargeting and get to understand it step by step so that it is easy for you to implement and start using it effectively.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.
I look forward to you joining the course.
Course Content
- 3 section(s)
- 9 lecture(s)
- Section 1 Introduction
- Section 2 Retargeting with Facebook
- Section 3 Effective Retargeting
What You’ll Learn
- Understand what is Retargeting and how it works
- Understand what Facebook Retargeting is and How it Works.
- Learn how to use Facebook Pixel to do retargeting
- Learn how to leverage their site and Facebook to drive growth and conversions
- Learn how to use effectively the Facebook Pixel Dashboard.
- Learn how to create Custom Facebook Audiences
Skills covered in this course
Reviews
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GGonzalo Garcia
I think Anil is a great instructure, the information, the tips, and content is great except for one thing. This is an old course, meaning, what you see in the screen when following steps is dated, Facebook / Ads, no longer look the way is shown here. The course screens or examples should be updated for new buyers like me. Anyways, thank you!
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AAnastasiya Shcherbich
A nice course for beginners! Would be great if it has a section on how to set up retargeting fully (including cookie banner & how to set up correct triggers for it & privacy policy). Would love to see more examples on the creation of events & how to insert correct parameters & variables.
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TTerry Donaldson
Great instruction! An added value to course package and when purchasing, I would recommend both.
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MMike Lewis
This is great info that was put into a well-thought-out course! Easy-to understand explanations and strategies. Thank you!
