Course Information
Course Overview
How to write copy that sells. Learn to write Emails, Facebook Ads, Google ads &advertising content for Digital Marketing
Course Description
This is a comprehensive course that teaches the psychology behind successful Copywriting.
Copywriting is the art of selling with words.
So the text you write should have the power to sell stuff.
The idea is to use certain words in strategic locations with in your text so it generates one of the emotions like curiosity, pleasure, fear etc.
As you may know, people buy stuff for emotional reasons. They justify that with logic.
In this course, you'll learn the different forms of copy and how to write each of them.
This course is not about SEO Copywriting though I have covered the keyword research part in the bonus section. SEO Copywriting a different subject altogether and is covered separately in my SEO course.
Why This Course
This is a comprehensive course that covers the psychology top copywriters use in their copy to convert visitors into prospects and then into customers.
This course covers how to write different types of copies with tons of examples. This makes it easy for even the beginners to understand and replicate the strategies.
Interesting assignments are included to make it actionable and practical.
Quizzes are included to test students knowledge.
I have included a comprehensive copywriting checklist that you can use to write a world class copy.
I have also included a power words eBook for reference and a headline formulas list to write magnetic headlines / subject lines.
What is Covered
The course covers how to write copy for
Sales Letters & Emails
Facebook Ads
google Ads
Advertorials
Educational Ads
Before and After comparison ads and many more.
Who is this course for?
This course is for beginner copywriters who want to understand the psychology behind successful copywriting.
Entrepreneurs,
Marketers,
Content writers and
Marketing students can benefit from this course.
This course has nothing to do with SEO Copywriting. It's a different subject altogether and is covered separately in my SEO course.
Course Content
- 3 section(s)
- 28 lecture(s)
- Section 1 Introduction
- Section 2 Writing a Copy
- Section 3 Bonus Section - How to Conduct SEO Keyword Research
What You’ll Learn
- Copywriting techniques that sells any product
Skills covered in this course
Reviews
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JJuan Valencia
It was a great course overall. You definitely get your money's worth. I like that the instructor provided several copywriting formulas with clear examples. He also included bonus content in the end for SEO, which is nice. I would have liked more quizzes in between examples to test the knowledge. It's a great course to get a sense of copywriting without getting overwhelmed, I would say.
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NNomfundo Sibiya
Lecturers voice/accent very strong and some modules he rushes to end the module. The images are awful and not enough activities in between to allow for us to revisit what was learnt.
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MManny Reyes
I got a lot of information and learned a good amount of ways to start writing copy, lots of great examples. I do wish it had downloadable pdf of the slides being shown.
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FFlo
I thoroughly enjoyed the course. more specific to google and facebook ads. the course allowed me to explore new ideas and ways to improve