Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
2 Hour(s) 6 Minute(s)
Language
English
Taught by
Dawn Gioia
Rating
2 views
Course Overview
Analyzing Advertisements and Marketing Communications
This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.
Course Content
- 9 section(s)
- 35 lecture(s)
- Section 1 Integrated Marketing Communications
- Section 2 Corporate Image and Brand Management
- Section 3 Ethics
- Section 4 Consumer Decision Process and STP
- Section 5 Advertising and Sales Promotions
- Section 6 Media and Metrics
- Section 7 Ad Theories
- Section 8 Message Strategies
- Section 9 Application
What You’ll Learn
- Advertising Principles
- Sales Promotion Techniques
- How to Analyze Advertisements
- Advertising Strategies
- Marketing Communications
- Branding
- Advertising Messages and Appeals
- Ethics of Advertising and Sales Promotion
Skills covered in this course
Reviews
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AAbigail Ana Vallejo
Its pretty basic concepts, its 0k but Im not getting any extra info
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RReshmi Cadan-Melot
Yes it was
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RRoland Riley
Good so far!
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PPloypan
Easy to understand
