課程資料
報名日期
全年招生
課程級別
學習模式
修業期
2 小時 6 分鐘
教學語言
英語
授課導師
Dawn Gioia
評分
7次瀏覽
課程簡介
Analyzing Advertisements and Marketing Communications
This course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course.
課程章節
- 9 個章節
- 35 堂課
- 第 1 章 Integrated Marketing Communications
- 第 2 章 Corporate Image and Brand Management
- 第 3 章 Ethics
- 第 4 章 Consumer Decision Process and STP
- 第 5 章 Advertising and Sales Promotions
- 第 6 章 Media and Metrics
- 第 7 章 Ad Theories
- 第 8 章 Message Strategies
- 第 9 章 Application
課程內容
- Advertising Principles
- Sales Promotion Techniques
- How to Analyze Advertisements
- Advertising Strategies
- Marketing Communications
- Branding
- Advertising Messages and Appeals
- Ethics of Advertising and Sales Promotion
此課程所涵蓋的技能
評價
-
AAbigail Ana Vallejo
Its pretty basic concepts, its 0k but Im not getting any extra info
-
RReshmi Cadan-Melot
Yes it was
-
RRoland Riley
Good so far!
-
PPloypan
Easy to understand
